Greetings! The world of two wheels is never on halt. Two wheeler segment is undoubtedly one of the most happening segments as far as the Indian automobile industry is concerned all thanks to manufacturers like Harley Davidson, RE and so on. This time too Harley Davidson is organizing the Harley Rock Riders 2011 in which they have partnered with Zippo. Those of you who don’t actually know about Zippo, let me inform you that Zippo is a very famous lighter brand in the U.S.A.
The partnership between the two brands is for the ever wonderful second season of the very famous Harley Rock Riders event that will bring out the best of both music and motorcycling worlds.
The event will be held across 4 cities and will finally come to an end with a grand finale. Zippo obviously have partnered iconic Harley Davidson to promote its brand. The motorcycle icon Harley has a historic association with music and thus one can expect the event to be a total fun. The event will be scheduled in four cities and will be concluded with a finale. The dates are
- May 5 Splits and Half step down at Blue frog Mumbai
- June 9 Thermal and a quarter, Split and Half step down at F bar NewDelhi
- July 7 – Thermal And A Quarter and Half Step Down at Kyra, Bangalore
- August 12 – Split and Half Step Down @ Bottles And Chimney, Hyderabad
- Grand Finale October 1 – Half Step Down, The Circus, Split and Parikrama at Talkatora Indoor Stadium, New Delh
Commenting on the partnership the managing director of Zippo said that the event will showcase the brand’s connection with rock music and the spirit of oneness. He further said that the event matches the philosophies of both American iconic brands. Zippo seem to have been overwhelmed with this partnership as the brand is looking to partner Harley in their future projects too. On the contrary the managing director of Harley Davidson India also said that Harley Davidson’s culture is as unique as its motorcycles and the event rock riders is an attempt to bring motorcycling and rock music together by giving rock bands a chance of their lifetime to perform in the event. He further said that the event was inaugurated last year wherein Harley fans and rock music fans participated in large numbers and this time too the iconic Harley is expecting the same.
At last speaking on Zippo as a partner, Harley Davidson India’s managing director said that the company is delighted to have Zippo on board. Harley Rock Riders truly embodies the spirit of Harley-Davidson and it will continue to spread the spirit of rock music and oneness coupled with great motorcycling in the years to come.
