2011 is an important year for IYM – India Yamaha Motors as it witnessed great performances in terms of sales. India has always been an important market for the Japanese giant and their strengths on Research & Development is what keeps the company on top when it comes to youth’ preference of owning a bike.
The company also witnessed a northward trend when it comes to the sales figures of its products in the deluxe segment of bikes – FZ series as well as the SZ series. The company strengthened its position in the sub – continent by clocking a whooping sales of 4,60,815 bikes in the year 2011 as compared to 3,50,274 in the year 2010 thereby showing a growth rate of 31.6 per cent over last year.
In the month of December alone, the company managed to sell 44,976 units this year as against 34,839 units in December 2010, thereby registering a growth rate of 29.1 per cent. When it comes to the domestic markets, the sales grew by 25.3 per cent, with 33,290 units in December 2011 vs. 26,567 units sold in the same month last year. The export figures stood at 11,686 units in December 2011 while 8,272 motorcycles were exported in December 2010, a growth of 41.3 per cent.
Speaking on the results, Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd., said, “The year 2011 has indeed been an exceptional year for us as we were able to maintain consistency in our overall growth and the results speak for themselves. Our untiring efforts to rev up sales backed by innovative marketing strategies and an impeccable product portfolio across segments have borne much fruit. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science, the R15 One Make Race Championships and the Sales & Service camps have also been very rewarding. We are buoyant about the future and are looking forward to replicate and further improve upon this achievement in 2012 as well.”
The year 2011 also witnessed Yamaha re – establishing its firm footing in the premium segment with the launch of the R15 Version 2.0. This model was an upgraded version of Yamaha’s flagship R15 launched in 2008. Yamaha has been in constant endeavour to increase its foothold across all segments in the Indian market. To maintain its growing trend, the company plans to expand its production capacity to 1 million units next year. Along with this, the company is also planning to invest in product development and network expansion.
IYM presently operates from its state – of – the – art manufacturing facilities at Surajpur in the state of Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic as well as for the export markets. Presently the company’s product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).
Author – BikeAdvice.in