India’s most trusted sport bike maker India Yamaha Motors (IYM) has performed decently in the month of November 2011. According to a press release from the company, ‘Consistent success of its premium and commuter segment bikes coupled with innovative marketing strategies, India Yamaha Motor registered a total sales growth of 29.2% in November 2011 with a sale of 39,162 units vs. 30,310 units in November 2010.’
As IYM posts a growth rate of 29.2 per cent, it has recorded a growth rate of 24 per cent in the domestic front. The export figures stood at 10,984 units for the month of November 2011 while 7,600 motorcycles were exported in November 2010 which simply accounts for a growth rate of 44.5 per cent.
Talking on this occasion, Mr. Jun Nakata, Director-Sales & Marketing, India Yamaha Motor Pvt. Ltd., said, “We are very happy with the consistent sales growth that we’ve been witnessing this year. The new YZF-R15 Version 2.0 along with FZ & SZ series is driving our sales in both domestic and export markets. We plan to reach out to customers in tier II & tier III cities and are expanding our sales & service network in these regions. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science, R15 One Make Race Championships and the Sales & Service camps have also been very fruitful.”
The company has been consistently trying to reinforce its relationship with the customers by launching the ‘YES!YAMAHA’ campaign which actually strives to offer the Best of 3S Experience so that the customer always appreciates Yamaha and its products as well. The company is making steadfast efforts by conducting and organizing various consumer-centric marketing initiatives such as ‘Bring back the Joy’ campaign wherein several customer interactive activities are conducted locally in several parts of the country so as to reach out to the customer right at his doorstep.
Author – BikeAdvice.in