India Yamaha Motor (IYM) again continued to show an upward trend in the sales growth for the month of July 2011 by registering a growth rate of 28.5 % in its overall sales by selling 38,197 units in July 2011 as against only 29,728 units in July month of the previous year.
In the domestic market, the company had sold 29,021 units in July 2011 as against only 22,899 number of units sold last year. Regarding the exports done by the manufacturer from India to the other parts of the globe, the figures stood at 9,176 units in July 2011 while 6,829 motorcycles were exported in July month of 2010.
Commenting on the results, Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd., said, “We are pleased with the consistent sales growth that we’ve been witnessing month-on-month this year. The new variants of the FZ Series and the SZ Series have largely contributed to the highest-ever monthly sales we have achieved in domestic market this year. We are engaging in targeted marketing activities and expanding our dealer network to tier 2 and tier 3 cities to further strengthen our market share in the 150cc+ segment. We are also very upbeat about the upcoming festive season which will further propel our sales.” So, the company might come up with some incentives for those booking a bike during the festive season which is just a few months away. This period is considered to be very important for all Indian manufacturers and those playing in the Indian market because this is when these companies observe a heavy northward trend in their sales figures.
Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavours to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few.
Author – BikeAdvice.in