Riding high on the growth momentum, India Yamaha Motor has maintained its sales growth momentum in April 2011 as well. The company recorded a growth of 53% in its domestic market in April 2011 with a sale of 25,817 units v/s 16,869 units sold last year. The export figures stood at 8,659 units in April, 2011 while 8,099 motorcycles were exported in April 2010. The overall sales recorded stood at 34,476 units in April, 2011 vs. 24,968 units in April, 2010, a growth of 38.1%.
Speaking on the results, Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd., said, “We are delighted with the encouraging sales figures that we have been witnessing consistently this year. Our marketing & promotion activities are on track and we hope to sustain this growth for the rest of the year. Our models – YZF-R15, FZ series and SZ series continue to perform well and are playing an instrumental role in driving the sales. We are also strengthening our sales & service network in the tier II and tier III cities to further increase our reach to the customer base in the inner parts of the country”.
The company is making steadfast efforts to strengthen the Yamaha brand and enhance customer trust by conducting various marketing initiatives including the Kidz Yamaha Safe Riding Science (YSRS), R15 One Make Race Championship, Riding Clinic & various events at the regional level.
This year, Yamaha has already successfully organized the second season of the Yamaha Riding clinic and the Yamaha Safe Riding Science for Kids in Delhi, Kolkata, Varanasi and Lucknow to teach them safe riding habits for the future and to create an accident free traffic environment.
Author – BikeAdvice.in