VIDA to be Hero’s Electric Brand…? Patent Filed

Vida Electric could be the brand under which Hero MotoCorp may launch its electric 2-wheelers. This is why…

Family pact prevents Hero MotoCorp from using ‘Hero’ branding on its upcoming electric 2-wheelers. In fact, family run Hero Electric had threatened to go to court if Hero MotoCorp uses the Hero brand on its electric vehicles.

With its official announcement couple of days back, Hero MotoCorp has cleared that its first electric two-wheeler will be in the market within four months (details).

Everybody is inquisitive about the branding that will go to the new greener Heroes. And it appears that we finally may have an answer, before Hero MotoCorp wanted us to know..

Hero has filed for patents for VIDA brand name. In fact, the ‘Vida’ brand was registered back in 2017. And in a latest, closer to the introduction, Hero has filed for various sub-terms. These are…

  • Vida MotoCorp
  • Vida Motorcycles
  • Vida Electric
  • Vida Mobility
  • Vida EV
  • Vida Scooters
vida electric

All these monikers have been filed by Hero MotoCorp and this suggests that Vida could be the bouquet name of Hero’s electric brand and all products may come under it.

vida electric

It is known that Hero is preparing two different sets of electric products for India – one under its own R&D and other in partnership with Taiwan’s Gogoro.

vida electric
This is the scooter that Pawan Munjal teased recently…

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Hero may use Vida branding for its own products or it may also include e-motorcycles and e-scooters from Gogoro.

According to the information shared by the company, the first Vida electric 2-wheeler, likely to be a scooter, will be produced from the Chittoor facility in Andhra Pradesh. Now, with this, we look forward to the company’s strategy on pricing, and obviously the products…