The first Norton motorcycle in India will be locally manufactured by TVS while based on the BMW F 450 GS platform
Earlier we told you that Norton Motorcycles, the TVS-owned British two-wheeler brand, will enter the Indian market by the end of 2025. It will begin operations with two models in the middleweight segment which will be produced locally by TVS at its Hosur factory. Recently, in a media interaction, Sudarshan Venu – MD of TVS confirmed that the first Norton motorcycle will be developed on the BMW F 450 GS platform with a twin-cylinder engine. Now, we have learnt that the upcoming Norton bike in India could be christened as Electra.
Norton has filed a trademark for the ‘Norton Electra’ moniker in the Indian market. The ‘Electra’ nameplate goes back to the 1960s as it was one of the most iconic motorcycles of the British brand. In all likelihood, Norton will bring back the Electra as its first motorcycle in India with a new neo-retro look. It would be based on BMW’s 450 platform.
Norton Electra could have its world premiere at the EICMA 2025 in November. The India debut of the motorcycle could be a month later at TVS MotoSoul 2025 in Goa, before it finally goes on sale in the first quarter of 2026 in the Indian market. The first Norton bike in India, apparently the Electra, could be priced around 4-5 lakh (ex-showroom).
TVS Motor Company had invested 153 crores in 2020 to acquire Norton. However, in the last 4-5 years, it has made an investment of over Rs 1000 crore in the British two-wheeler brand. The company has big plans for India as it intends to introduce as many as six motorcycles in the country by 2027. Norton will join the bandwagon of global brands like Triumph and Harley-Davidson with local manufacturing of its bikes in India.
BMW F 450 GS had its global debut at the EICMA 2024 in concept form. It later made a public appearance at the 2025 Bharat Mobility Global Expo as well. Recently, the bike was spied as a test mule near TVS manufacturing plant in Hosur. TVS has used BMW’s platform earlier too with the Apache RR 310 and Apache RTR 310. Now, it will use the 450 platform for its upcoming Apache 450 and Norton bikes in India.
Apart from trademarking ‘Norton Electra’, the company filed a patent for its new brand logo which comes with multiple straight-line elements. It is different in appearance from the present logo which boasts of a curvy font. We expect to get more details regarding this in the coming few weeks.
