India’s fourth largest two wheeler manufacturer, TVS Motors will launch a new 125cc motorcycle to boost its motorcycle sales in 2012. The latest motorcycle from TVS is expected to hit the showrooms in the month of July or August. The company aims to regain its lost market share in motorcycle segment with the launch of this new 125cc bike. In the financial year 2011-12, TVS Motors lost its third position to HMSI (Honda Motors and Scooters India ltd.)
Mr. HS Goindi, president marketing, TVS Motor said in an interview with CNBC TV 18 that, they are coming out with an executive level bike with 125cc engine, which will be launched around July-August. He also said that the new motorcycle will fill up their motorcycle portfolio and will help them to grow their motorcycle business in India. He admitted that Jive did not perform as per the expectation due to relatively lower market size.
It seems that TVS Motors will launch Radeon 125DX motorcycle which was displayed at Auto Expo 2012. The motorcycle looks decent and it comes with disc brake. It is expected that, the motorcycle will have class leading fuel efficiency and very competitive price tag.
TVS Radeaon 125DX Price in India
We will post the pricing details of the 125cc motorcycle as soon as we get an update on it. So keep following us.