Suzuki is looking to strengthen its position in to the Indian two wheeler market by entering the entry level 100cc segment. With this move Suzuki wants to take on major players like Hero Honda and Bajaj. Suzuki knows that the entry level 100cc segment is highly competitive and no manufacturer can survive the heat unless they have good product lineup, good after sale service and affordability.

Suzuki has been claiming that they can take on the competition and that they stand an equal chance on par with major players. Mr.Atul Gupta (Vice President, marketing and Sales) said that the entry in to 100cc segment will help the company gain considerably good amount of market share because 50% of the Indian bike market comprises of 100cc commuters. One thing is for sure that if Suzuki succeeds in developing a 100cc bike that has all the features like affordability, fuel efficiency and looks they can pocket some part of this humongous market share. Suzuki’s motive behind this move is to increase their goodwill, enhance their sales and gain customer loyalty.

Speaking on Suzuki’s road map, Mr.Atul Gupta said that the company will mainly focus on product quality and customer satisfaction. According to him these two things are major constrains that should be taken care off if the company wants to grow and prosper. Mr.Gupta further said that growing distribution network will be Suzuki’s strength. At this point of time Suzuki’s philosophy is to make valued products that generate excitement.

As far as the past is concerned, Suzuki did not have any huge success with its products. While few products did not pick up any sales, few picked up marginal sales. Suzuki’s only success came from Access 125. Also the company was late to enter 150cc segment and thus it lost most of its customers to its competitors. The company’s recent launch Suzuki Sling Shot did not have that much demand.

Firstly we have many competitors that are competing with one another to stay on the top of the market. Now Suzuki is also prepared to give this segment a try in hope that this will enhance their brand value and customer base. We will have to wait and see what they do to nail down their competitors. We can only hope that Suzuki does a great job this time around.

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  1. This is amazing news, the competition is getting only better, Heat was a great entry level bike but failed b’cos it didn’t match FE of Splendor as it was a 125cc bike.
    Suzuki plans are big for India, expect a great bike from them to compete directly with mighty HH and HMSI.

  2. Suzuki should do something practical instead of day dreaming. Still they doesn’t have a capable network of sales/service/spares outlet. Hope they could learn something from the fate of much fan-fared Heat and Zeus.

    • Initially, Suzuki wanted to use present Maruti network to market bikes, but Suzuki wanted a long term plan drawn for India, hence they are starting from scratch, in 10-15 years from now, Suzuki will be an important player…. their dreams are very long term….

  3. Guys dont just badmouth suzuki for no reason.

    Sample this, in Bangalore on-road price:
    Honda Activa 110cc costs 52k
    Suzuki Access 125cc costs 52k.

    The styling of both is the same. The mileage difference between Activa and Access is just about 2 to 3 kmpl. But Access 125cc has much more power, and this extra pickup in Access makes it easy while overtaking and starting from stop at a traffic signal.

    Also, Honda Cb Twister 110cc with selfstart, alloy wheels, and disc brake costs 60k.
    While Suzuki Slingshot 125cc with selfstart, alloy wheels, and disc brake costs 56k.

    Clearly, suzuki provides better value and honest price, but Suzuki marketing is not strong. Honda products are very much overpriced, and honda’s long waiting period is just a marketing strategy to create artificial shortage and create demand in customers’ mind.

  4. Suzuki is not doing good either in Nepal. Here in Nepal the it has no good after sale service nor ad. The Ganesh Enterprises (Distributer for Nepal) doing no good in this country. For the last four months it didn’t import suzuki india bike in Nepal and that generated into peoples mind that to invest in suzuki bike is to wast money, if you have money to waste then then bye suzuki bike.

  5. This is a good thing. Suzuki must not follow the pathetic 7bhp power in their 100cc. The best thing they can do is to offer 105cc engine with 9bhp power with a crub weight of 120kgs and with reasonable mileage of course.


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