Royal Enfield sales in UK have increased with the Interceptor 650 and Himalayan gunning for the top spots in the mid-capacity segments…
Royal Enfield is the undisputed leader in the middleweight segment in India. That’s something most of us already know. Now, something that not many of us know is that the brand is doing wonders in the international markets, too!
The company has shared that its Interceptor 650 has become the largest selling motorcycle in the UK (in the more than 125 cc category) in June 2020. That apart, the bike has maintained its leadership (in the 250 cc – 750 cc segment) for the last year – from June 2019 to June 2020.
Not only that, but its sibling – the Himalayan has also set its foot firmly in the European market. According to the company, the motorcycle has been consistently one of the top five selling bikes in the UK. In fact, it ranks #4 in the list of top-selling motorcycles in the country.
The company shares that it is a “remarkable first-of-a-kind” feat achieved by any Indian manufacturer in the UK. The Interceptor 650 was launched in the UK in September 2018, and it has won several awards, including the Indian Motorcycle of the Year 2018, MCN’s Best Naked Motorcycle of the Year 2019, etc.
Royal Enfield claims that the company has recorded an overall growth of 96% across its international markets in FY20, after the launch of the Interceptor and Himalayan. It recorded a 100% growth over the last year in Europe. The company currently has 67 customer touch-points in the UK, and it plans to expand its marketing, sales, and service teams in the country in the coming days.
-Moin Ahmed
