The brand sold more than 2.67 lakh motorcycles in Sep-Oct 2026 while surpassing previous year’s full festive total even before this season had concluded
Royal Enfield has registered sales of over 1.33 lakh motorcycles in October 2026. The brand posted a YoY growth of 7 percent as nearly 1.25 lakh units were sold during the same month last year. The domestic volumes surged from 1.17 lakh units in Oct 2025 to 1.22 lakh units in Oct 2026 with a marginal YoY growth of 4 percent. On the other hand, the exports witnessed a healthy double-digit YoY growth of 47 percent as 11,915 made-in-India motorcycles were shipped to various global market against 8,107 units in October 2025.
Coming to the YTD (Year-To-Date) numbers, Royal Enfield has sold more than 8.42 lakh bikes between Apr-Oct 2026 with a YoY growth of 18 percent. During the same period last year, it had retailed 7.17 lakh units. The cummulative domestic sales in the last seven months stood at 7.64 lakh units as compared to 6.38 lakh units during these months in 2025 with a strong YoY growth of 20 percent. The exports, however, only recorded a YoY growth of 1 percent as numbers were more or less the same.
Speaking about the performance, B. Govindarajan, Managing Director of Eicher Motors Ltd. and Chief Executive Officer of Royal Enfield, said, “It has been an exceptional festive season for us at Royal Enfield. Riders across the country continue to choose our brand and motorcycles, making this our best-ever festive performance. The strong response across our portfolio – from iconic favourites like the Classic 350 to new additions like the Himalayan 440 – reflects the enduring bond we share with our riding community.”
| Royal Enfield October 2026 Sales Breakdown | ||
| Category (YoY Growth) | October 2026 Sales | October 2025 Sales |
| Domestic (4%) | 1,21,527 | 1,16,844 |
| Exports (47%) | 11,915 | 8,107 |
| Total Sales (7%) | 1,33,442 | 1,24,951 |
The company further stated that the cummulative sales during the festive season (Sep & Oct 2026) reached 2.67 lakh units as it surpassed previous year’s full festive total even before the season had concluded. Recently, Royal Enfield Classic 650 125th Anniversary Edition Hypershift was launched in the Indian market and it got sold out in even less than 5 mins.
Limited to 125 units per key region globally, it is built on the Classic 650’s twin platform while presented in a distinctive Hypershift finish that transitions seamlessly between red, green and gold. The limited-edition model is complemented by a gilded 125-year crest, special side-panel badging and hand-painted pinstripes as it comes at a sticker price of Rs 4.26 lakh (ex-showroom).
The brand has also expanded the retail presence of the Flying Flea C6, its first-ever all-electric motorcycle, to two more cities in India. Initially available only in Bengaluru, it can now be purchased in Hyderabad and Pune. The customers can visit the authorized company store and three additional stores in Hyderabad while Pune has ten Flying Flea sales and service centres.
