Pulsar 125 sales have been encouraging for the first two months of data we have. It will be an important model for Bajaj in the 125cc space…
In order to penetrate in the 125cc motorcycle segment, Bajaj recently gave it its best shot. It brought the very successful Pulsar brand in this space – the Pulsar 125. The design was kept absolutely same as the elder sibling Pulsar 150 – which meant the ploy was to offer a bigger bike experience at the price of a 125cc motorcycle.
Pulsar 125 Sales: So how has the response been?
Bajaj recently shared with us its Quarter 2 FY20 results which also mentioned sales of its prominent models in the lineup. The recently introduced (in June 2019) bigger CT110 registered total sales of 72,000 units whereas the complete CT lineup amassed 1.34 Lakh unit sales in this three month period.
The other entry level brand Platina managed 1.40 Lakh unit sales and the Platina 110 with H gear could garner 66,000 units in all. Bajaj also informs that in this segment, the contribution of the higher priced 110cc motorcycles increased from 5 percent in Q2 FY19 to 55 percent in the last quarter.
The new Pulsar 125 was introduced in August 2019 and registered total sales of over 40,000 units in its two months. Bajaj’s only other model in this space is the Discover 125 which is not a brisk seller. Which means that Pulsar 125 has provided the brand with the much needed traction in this segment. The question is – will it be able to sustain this momentum or will it also fizzle out like the company’s older models in this entry level segment?