Which Markets Will Norton Motorcycles Go First? TVS Reveals…

Thinking about Norton Indian launch after TVS’ acquisition? Here is the revelation from the Joint Managing Director himself…

The recent acquisition of Brit-brand Norton Motorcycles by the Indian two-wheeler behemoth TVS Motor is its second big deal in the last 7-8 years. It signed a partnership with German motorcycle maker BMW Motorrad back in 2013, which is still running and bringing some very exciting products across the world. Three are already in the market and the fourth one is scheduled to come soon. Here are more details on that

While the deal with BMW is for mid-capacity motorcycles, Norton is a completely different scenario and plays in a separate genre of motorcycles which are a lot more premium. TVS has already confirmed that it doesn’t intend to dilute the brand equity of the ageless British motorcycle maker, for now.

Norton made its Indian debut in 2018 with a distribution partnership with Pune based Motoroyale – which is Kinetic’s multi-brand motorcycle chain. However, with India moving over to Bharat Stage 6 norms from 1st April 2020, Norton can not sell here anymore since it doesn’t have the latest-spec motorcycles. With TVS taking over all the rights, it also appears that Kinetic will have no role in Norton’s Indian operations anymore. However, a clarification on this is awaited.

So, now what next? Which markets is TVS planning to take Norton first after this resurrection..?

In a latest update, Sudarshan Venu, Joint Managing Director of TVS Motor has revealed that Norton will go to the following markets first..

  • United Kingdom
  • America
  • Australia
  • Malaysia
  • Thailand

He says that these markets will lead Norton’s resurgence ride.

Norton Indian launch

Norton Indian Launch

About India he revealed..

Hopefully, India and other emerging markets will be part of this soon,

2020 Apache 310 BS6 – FIVE BIGGEST CHANGES [Video]

India may not be in this first list because we have moved to the most stringent emission norms in the world. For two-wheelers we are even ahead of Japan and Europe. We have shared a few quick pointers in this following video…

Norton NOT to Make Smaller Capacity Motorcycles For Now, Reveals TVS

In simple terms, this means Norton would want to first settle down with its existing production and be ready to deliver motorcycles against already-paid bookings. For India, they will have to specifically update the motorcycles which will probably come later when most of the big international markets move to BS6-like emission norms. But rest assured, India will be a part of Norton’s upcoming markets in the times to come.

Source – Autocar