2014 Hero Pleasure Launched at Rs 42,900: OTR Prices, Brochure & Details

If you could just ignore the exhaust outlet that looks like the tank on a kerosene pressure stove, you will like the new looks of Hero’s gadabout Pleasure. Designed to appeal to the damsels, Hero has launched the facelifted Pleasure in the market.

2014-New-Hero-Pleasure

The scooter has been groomed up and prettified and is now available in colours that even a kaleidoscopic would be proud of. All the preening up and additional accessories have made the new Pleasure variants dig a bit deeper into your zip purse.

Refreshed Hero Pleasure Features:

Right then, the new features:

  • New meter console with side stand indicator and fancy lights
  • Boot light in luggage box to help you find your junk and jewellery
  • Mobile charging socket to charge up the thing you touch more than you touch anything else
  • Integrated braking system
  • New tail light and multi-reflector headlight
  • Tubeless tires. Yes, some tires have tubes in them
  • New body colours – 9 of them; no less! Yes, there should’ve been more. I agree.

Hero Pleasure Refresh Technical Details:

Here are the engine and technical details of the new Pleasure.

  • Air-cooled, 4-stroke single cylinder with OHC displacing 102cc
  • Max. Power : 6.84PS @ 7000 rpm
  • Max. Torque : 7.85 Nm @5000 rpm
  • Electric start
  • Drum brakes with integrated braking system. Triggers both brakes with pressing just the left side brake lever
  • Fuel tank capacity 5 liters
  • Kerb weight 103 kg
  • Claimed Top Speed: 77kmph

New Pleasure Brochure:

Click on the pic to open brochure in pdf

Hero-Pleasure-Colours

New Pleasure Prices:

Hero has launched the new Pleasure in two variants. Here are the ex-showroom prices of both of them in Delhi:

  • 2014 Hero Pleasure (with steel rims): Rs 42,900
  • 2014 Hero Pleasure (with Alloy Wheels): Rs 44,800

This equals Rs 49,160 and Rs 51,232 on-road in Delhi according to a dealer.

The company is on the brink of launching the new 2014 Karizma R and ZMR within a few days in the market, and one 125cc Scooter DARE sometime towards the second half of the year.

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