Piaggio India has opened its first ever premium Concept Store called as Motoplex. Located in Pune, Motoplex is the first such store in southern Asia and will be acting as a one stop lifestyle store for the group’s extended product portfolio which includes Vespa, Aprilia and Moto Guzzi.
This new innovative retail concept is a part of Piaggio Group’s plan to develop such Motoplex multibrand stores across major metropolitan cities around the globe which include the likes of Milan, New York, Shanghai and Beijing.
Motoplex will be aiming to provide much more than a normal retail experience and will try to expose the customers to the true legacy of the premium quality products that come along with some of Italy’s most iconic scooter and motorcycle brands. Here’s what Mr Stefano Pelle, Managing Director, Piaggio India, had to say on the occasion:
“We are very happy to launch South Asia’s first Motoplex store in India. The Motoplex store is a futuristic concept that enables a dealer to leverage more brands and products within the same retail space. The Motoplex formula is the realization of the broader vision of the Piaggio Group in the field of offering its vehicles and developing a closer relationship with its customers and potential customers. Not only is this a showroom for Vespa, Moto Guzzi, Aprilia and Piaggio motorcycles and scooters, but it is also a fascinating experience of the renowned style, technology and heritage of two-wheeled vehicles which are proudly ‘Made in Italy’. We’ll launch more of these stores in the future, all over the Subcontinent”
Piaggio has a production plant at Baramati where they manufacture Vespa scooters as well as various three and four wheeled commercial vehicles.