Bajaj Auto, India’s largest exporter of motorcycles and three wheelers, reported a marginal profit of 1% in its motorcycle sales for the month of March 2014. It sold 2,70,591 units as compared to 2,67,037 units in March 2013. The company also reported a 17 per cent surge in exports during the month with 1,18,183 units being exported as compared to 1,01,374 units in March 2013.

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However, total sales in the financial year 2013-14 saw a drop of 9 per cent, at 38,70,090 units as compared to 42,37,162 units in the financial year 2012-13. In the commercial vehicles category, its sales stood at 33,739 units for the month of March 2014 as against 34,194 units in the same month previous year, down by 1 per cent.

Honda has already taken down the Pune based manufacturer, pushing them to the third spot in India. Bajaj has a lot of work to do if it wants to combat both Hero and Honda. The entire Pulsar series is all set to get a major upgrade soon including Pulsar 150 & 180 twins. And hopefully that will make the wheels rolling for them again. They are launching Discovers after Discovers and have some plans to capture the lower end of the spectrum.

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*Upcoming Pulsar 150NS/180NS under test. Click pic for more spyshots & details

The customers are also eagerly waiting for the Pulsar SS200, and the bigger siblings, Pulsar SS400 and CS400.

Bajaj’s partnership with the Austrian motorcycle manufacturer KTM  has been a great business strategy and has reaped high rewards to both the companies.

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  1. Bajaj made its mark with the Pulsar, which witnessed the company going great guns for 10 years. However with the advent of KTM, the Pulsar series only remains to be an affordable (read cheaper) clone of the KTM series. The 200NS was not a runaway success, issues reported by owners weren’t addressed seriously. The SS200 is delayed, no 250cc Pulsar in the Bajaj line-up. Another fact that Bajaj needs to realize is that KTM motorcycles aren’t every youth’s cup of tea, the stiff suspension and minimalist pillion seat makes its a deal-breaker in many cases.

    What Bajaj could have done was upgraded its all-time best-seller the P220F with an ABS, a larger touring windshield an touring accessories.

    • Adding to that, they should increase their brand image. Currently, most of the consumers think that Bajaj bikes are made of “low-quality” parts… This should change first, they are not bad but they are far behind Honda in terms of engine quality and refinement….

      • First of all bajaj should stick with specific set of models, refine them, upgrade them to perfection. They are simply bringing in more bikes with different nomencultures each week and scraping the ones from the week before.

  2. Waiting for the 400CS..But its an year more distant!!!!
    @Bajaj…Release such good Bikes to increase Flow into your Showrooms!!!

  3. To improve sales they have to concentrate in 100 & 125cc segment with sturdy bike like boxer, Old discover. (More Wheel base & rear tyre width)

  4. bajaj’s failure in Indonesia was caused by low bajaj’s commitment to satisfy their customers….
    as costumers, I had experienced how hard to get pulsar’s spareparts, even fast moving parts was difficult to get, it’s very different when we compared it with japan motorcycle, we easily get their sparepart everytime,
    bajaj’s low commitment to give good aftersales services make their bussines plunge to the ravine…


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