Mahindra’s Plans for Auto Expo 2012

I received the official press release from Mahindra Two Wheelers today and was a little disappointed with what they plan to showcase at the biggest auto show in India, the Auto Expo 2012 at Delhi.

In the press release (read below) they have mentioned that the company would launch the 125cc scooter Duro DZ which we tested a few days back. The scooter has been launched down South and Mahindra is taking this as the platform to highlight their new scooter.

Also, would be displayed Mahindra Racing’s new Moto3 challenger, the MPG30 which the company says is pronounced as ‘three oh’. However, the disappointments were:

  • No mention of Mojo; makes me wonder is the project still alive!
  • No mention of even Stallio, which should be coming in soon.
  • No mention of anything else..!

Generally companies take Auto Expo as a grand platform to showcase their technical prowess by displaying various prototypes – no matter whether they make it to the roads or not! Mahindra could have planned to showcase some snazzy looking vehicles, probably more to make the presence felt and take the brand deep down the two wheeler world. Nonetheless, I hope they would have already considered all this and have some better plans to unveil sometime later.

The Press Release

Mahindra 2 Wheelers to showcase Mahindra Racing’s 2012 Moto3 BIKE and launch the new Mahindra Duro DZ scooter at Delhi Auto Expo 2012

Mumbai, December 27, 2011: Mahindra 2 Wheelers Ltd., a part of the US $14.4 billion Mahindra Group, is all geared up to make a mark at the upcoming Auto Expo 2012.

Speaking on the upcoming Auto Expo, Anoop Mathur, President, Mahindra 2 Wheelers said, “The Delhi Auto Expo is the perfect platform to unveil Mahindra Racing’s new Moto3 challenger, the MPG30 (pronounced three oh). Similarly at Mahindra Two Wheelers, we have significantly enhanced our technological capabilities to introduce high performance two wheelers like the new Mahindra Duro DZ scooter that we have recently launched in South.”

“The Mahindra Duro DZ is a tough and powerful scooter designed specifically for Indian road conditions. The Duro DZ is the result of our R&D team working closely with consumers and extensive testing. The Duro DZ has been reviewed by the leading experts in the industry some of who have termed it the best scooter on Indian roads. We have also created an interesting new marketing campaign with actor Kareena Kapoor which we will be unveiling soon” said Mr. Anoop Mathur, President, Mahindra 2 Wheelers.

Speaking on the upcoming Auto Expo, Ruzbeh Irani – EVP – Corporate Strategy & Chief Brand Officer, Mahindra and Mahindra said, “Mahindra Racing will unveil its new Moto3 challenger, the MGP30 for the first time in India at the Auto Expo. Mahindra was the first Indian company to enter MotoGP in year 2011. Mahindra Racing, ended its debut 2011 season by claiming the last ever 125 class pole position in Valencia and also achieved an impressive third position in the Constructors’ Championship. Our MotoGP participation has also given us a great platform to showcase the Mahindra brand globally and also exhibit our technology skills to a truly global audience”.