An underperforming Pantero, a decently performing Centuro and an upcoming weirdly named 300cc Mojo is what defines Mahindra’s motorcycle line-up. Mahindra two wheelers has some serious plans and are consolidating their base before going out full throttle in the market.
The manufacturer, which has risen from the ashes of the once mighty Kinetic, has some serious plans to further penetrate deep in the market. They intend to launch at least three to four new products within this year.
As per a report published on Economics Times, Mahindra is planning to bring out variants of the existing models, a new automatic scooter (aka G101) and another 100-110cc commuter motorcycle. They also intend to triple their exports in the next six months and plans to launch their products in four new countries by the calendar year 2014.
Mahindra two-wheelers have already increased their dealerships and service centres from 600 last year to 1,500 at present, increasing their catchment area. This has been instrumental in increasing their sales volume by 83 per cent for the month of June on a year on year basis.
They export their two-wheelers to 11 countries at present and want to raise the tally to 15. Colombia and Nigeria will be the first targets, followed by the countries adjoining them. Mahindra will be the fourth Indian two wheeler brand to enter Colombia after Hero MotoCorp set up a manufacturing plant there, Royal Enfield showcased their motorcycles in the same country and Bajaj!
The company management hopes that this series of launches, both in the domestic as well as international markets will propel their sales figures and keep the cash registers ticking. The company has high hopes from the upcoming Mojo, which remains to be one of the few bikes which went through an upgrade even before its launch.
Although the Mojo might not end up as a volume seller for the company but it will definitely showcase company’s technical prowess and capability to the world. The good times for Mahindra are yet to come and we are waiting for them to strike hard!
