Jawa-Yezdi off-road events are a direct leaf out of Royal Enfield’s programs that intend to promote their machines via actual usage under controlled environments…
Jawa-Yezdi successfully concluded their first edition of ‘Trail Attack’ off-road training and riding program for their customers in Bengaluru, Karnataka.
Jawa-Yezdi off-road events – First Edition
The first edition of Trail Attack was hosted by the company at the Motofarm Dirt Playground near the city of Bengaluru. The event is exclusively for the Yezdi customers of the city. The customers who were interested to train and learn, reached out to their respective dealerships and registered themselves for the event.
Talking about the initiative, Mr. Ashish Singh Joshi (CEO – Classic Legends) said –
“With such exciting motorcycles in our portfolio, we also want to develop sub-cultures like off-road riding, trail riding and scrambling for our customers to enjoy their machines and ride them the way they’re meant to be. The Trail Attack program is our first step in this direction, and we aim to arm the riders with skills that will be beneficial not only under demanding conditions, but also regular everyday riding.”
The company says that the Trail Attack program is ‘aimed to educate riders to discover the off-road capabilities’ of the Scrambler and Adventure models from Yezdi.
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At the event, the riders learn key advanced riding skills under the guidance of professionals to unlock the full potential of the Scrambler and Adventure models and upgrade their skills for off-roading and trail riding.
The company finally shared that after the successful completion of the first edition in Bengaluru, they will next hold the Trail Attack edition in Pune and then expand to other cities in near future.