Indian Bikes Sales Figure for July 2011

Hero Moto Corp: Hero Moto Corp. the world’s no. 1 two wheeler company has posted growth of 14.81% in the month of July 2011 compared to July 2010.  The company has sold 4,91,036 units of two wheeler in the month of July 2011 compared to 4,27,686  units of two wheeler sold in the month of July 2010. This is the first time the company has sold less than five lakh units after four consecutive months of more than 5 lakh units sales. The company attributed lower sales to Haridwar plant shut down for few days. On the month on month basis the sales is down by 4.14%. The company sold 5,12,244 units in the month of June 2011.  Hero Honda Pleasure is continuously crossing 35,000 units a month mark. The company has reported sales of 20,20,613 units for the period of April to July 2011 up by 21.60% compared to 16,61,725 units during the same period last year.

Anil Dua, senior vice-president (marketing & sales), Hero Moto Corp, said: “This start has clearly set an upbeat tone for the new company. We are confident that Hero Moto Corp will now make rapid strides to further strengthen its leadership by continuing to launch innovative products and following a customer-centric approach. We are looking to ride our current buoyancy into the festive season by launching our new identity, innovative products and engaging campaigns.”

He also added “We are happy to cross the 2-million mark in just four months of this fiscal. The good numbers of July have come about despite constraints on supply from our Haridwar plant due to ‘Kawar’ movement in the region during the month,”

It seems that the company will achieve its 6.15 million units sales target for this year but the growth rate will come down due to high base effect of last year.

Bajaj Auto

Country’s second largest two wheeler maker, Bajaj Auto has reported growth of 13.69% in the month of July 2011. The company has sold 3,18,095 units of motorcycle in the month of July 2011 compared to 2,79,381 units in the month of July 2010. This is by far company’s highest ever monthly sales for July month. The company exported 1,43,996 units in the month of July 2011 up by 34.84% compared to 1,06,794 units in the month of July 2010.

On the month on month basis sales is down by 1.47%. The company sold 3,22,827 units in the month of June 2011. The company’s total sales stood at 3,63,172 units in the month of July 2011 up by 14.06% compared to 3,18,415 units in the month of July 2010. Pulsar and Discover combined sales stood at 65% of overall motorcycle sales of July 2011. The company sold 81,000 Pulsar and 1,25,000 Discover. The company exported 2,000 units of Duke to Europe. The remaining sales of 1,00,000 units is shared equally between Platina and Boxer. The company has sold 12,81,146 units of two wheeler during April to July 2011 period up by 15.61% compared to 11,08,172 units sold during the same period last year.

The company is aiming to sale 4.6 million units in this financial year with 4.1 million units of motorcycle.  The company is aiming to sale over a million units of Pulsars and 1.7 million units of Discover in the financial year 2011-12. The company will also re-launch Boxer in the month of August which will contribute close to 300,000 units for the financial year 2011-12. Adding to this the company is planning to do 3,50,000 units of motorcycle and 50,000 three wheelers in the month of August 2011.

TVS Motors

TVS Motors has posted growth of 14.45% in the month of July 2011. The company has sold 1,86,672 units in the month of July 2011 compared to 1,63,106 units sold in the month of July 2010. Total sales stood at 1,89,672 units in the month of July 2011 up by 14.29% compared to 1,66,214 units sold in the same period last year.  On the month on basis the company’s sales is up by 4.29%. The company has sold 1,78,663 units of two wheeler in the month of June 2011.

Domestic sales stood at 1,60,348  units in the month of July 2011 up by  12.10% compared to 1,43,039 units sold in the month of July 2010. Export stood at 28,542 units in the month of July 2011 up by 34.17% compared to 21,273 units sold in July 2010. The company sold 49,333 units of scooter in the month of July 2011 up by 22.24% compared to 40,357 units of scooter sold in the month of July 2010.  Motorcycle sales stood at 70,170 units in the month of July 2011 up by 14.94% compared to 61,051 units sold in the month of July 2010. Moped sales stood at 67,169 units in the month of July 2011. The company has sold 7,11,379 units during April 2011 to July 2011 period up by 14.90% compared to 6,19,147 units in the same period last year.

TVS Motors motorcycle sale is stagnating now. The company is pushing well on moped front. The company is also bullish on export front and exploring new opportunities to expand its export market. The company has set goal of selling 2.4 million units in this financial year.

HMSI

India’s largest scooter manufacturing company Honda Motorcycle & Scooter India Ltd reported sales growth of 10.07% in the month of July 2011. The company reported sales of 1,52,382 units in the month of July 2011 compared to 1,38,445 units in the July 2010. On month on month basis the company’s sales is up by 2.31%. The company sold 1,48,937 units in the month of June 2011.

Motorcycle sale is down by 1.67% in the month of July 2011. The company sold 60,740 units in the month of July 2011 compared to 61,769 units in the month of July 2010. On the other hand Scooter sale is up by 19.51%. The company sold 91,642 units of scooter in the month of July 2011 compared to 76,676 units in the month of July 2010. The company has sold 5,83,671 units during the April 2011 to July 2011 period up by 4.39% compared to 5,59,142 units sold in the same period last year.

As expected sales is increasing on the month on month basis now. Scooter number for HMSI has started growing at 20% rate from this month which suggests improvement in capacity constraint. It will matter of time that it will cross TVS Motors and will have tag of third largest manufacturer of India. Beside this company is planning to expand it’s capacity to 4 million units by mid 2013.

Yamaha India

Yamaha India has reported sales growth of 28.49% in the month of July 2011 compared to July 2010. Total sales stood at 38,197 units in the month of July 2011 compared to 29,728 units last year in the same period. The company reported month on month basis sales is up by 4.38%. The company sold 36,595 units in the June 2011. Domestic sales stood at 29,021 units in the month of July 2011 up by 26.73% compared to 22,899 units in the month of July 2010. Export stood at 9,176 units in the month of July 2011 up by 34.37% compared to 6,829 units in the month of July 2010. During April to July 2011 the company sold 1,48,080 units up by 37.26% compared to 1,07,884 units sold in the same period last year.

“We are pleased with the consistent sales growth that we’ve been witnessing month-on-month this year… We are also very upbeat about the upcoming festive season which will further propel our sales,” India Yamaha Motor Chief Executive Officer and MD Hiroyuki Suzuki said.

The company now plans to reach out to customers in Tier II and III cities and is expanding its sales and service network, he added.

The company is aiming to sell 5,00,000 units in this financial year with 3,50,000 units of domestic sales and 1,50,000 units of export. The company is also planning to launch scooter in this year.

Suzuki Motorcycle

Suzuki Motorcycle India reported massive growth of 46.16% in the month of July 2011 compared to July 2010. The company’s total sales stood at 27,088 units in the month of July 2011 compared to 18,533 units in the month of July 2010. The company has reported 6.78 % growth in sales. The company sold 25,367 units in the month of June 2011. During the April 2011 to July 2011 the company sold 1,12,046 units up by 41.99% compared to 78,911 units in the same period last year.

Commenting on July month sales SMIPL Vice-President (Sales and Marketing) Atul Gupta said “We have received a very good response from the market to all our products. The growing customer satisfaction among present owners of Suzuki products has led to a positive word-of-mouth in the market.’’

Suzuki Motorcycle is the fastest growing two wheeler company in India now.

Mahindra Two Wheelers

Two wheeler company Mahindra two wheeler reported growth of 8.14% in the month of July 2011 compared to July 2010. Total sales stood at 13,012 units in the month of July 2011 compared to 12,033 units in the month of July 2010. The company is going to re-launch Sattalio within few months. Month on Month basis the company’s sales is up by 10.76%. The company sold 11,748 units last month. During the April to July 2011 period the company reported sales of 45,288 units up by 15.26% compared to sales of 39,291 units in the same month last year. The cumulative sales for the company have crossed a landmark figure of two and a half lakh units, while the Rodeo has crossed a figure of 1,00,000 units.

Commenting on July month sale Mr. Anoop Mathur, President – Two Wheeler Sector and Member of the Group Executive Board said “We are witnessing higher growth momentum on the back of increasing consumer preference for our scooter brands in many key markets across the country.”

As said earlier the company will not be able to report any higher growth rate in upcoming month as the demand for scooter is slowing down compared to previous month. Moreover market leader HMSI has increased Activa production which is also taking some unit sales of Mahindra two wheelers. On month on month basis the company is growing fast.

Summary

The Indian two wheeler industry’s growth rate is now coming down and the impact of so many negative factors like fuel price hike, increase in prices of two wheelers etc is clearly visible. The July 2011 month has seen sales of more than 1.22 million units up by 14.61% compared to 1.07 million units sold in July 2010. The period April 2011 to July 2011 has witnessed growth of 17.44% over the same period last year. More than 4.90 million units of two wheelers sold during the period of April 2011 to July 2011 compared to 4.17 million units in the same period last year.

Hero Moto Corp the market leader is continuously posting double digit growth with robust sales each month. It has done 2.02 million units sales in the current financial year. Bajaj Auto the second largest manufacturer of two wheelers has sold 1.28 million units in the current financial year.

TVS Motors has sold more than 0.71 million units whereas HMSI sales stood at 0.58 million units during April 2011 to July 2011 period. Yamaha India, Suzuki Motorcycle and Mahindra two wheelers sold 0.15 million, 0.11 million and 0.04 million units respectively during the period of April 2011 to July 2011. Going ahead we will continuously have double digit growth in two wheeler industry despite fuel price hike and rising price of two wheelers as there are several new product launches in pipeline for next 6 month. But the growth rate will come down in upcoming months.

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