Here we present the overall sales figures of our Indian manufacturers to give a clear picture as to how did they fare for the months of October and November 2009. Overall both the months were fantastic for almost all the companies which give us an indication that the black clouds of recession has left us happy and the companies something to cheer for. Here are the actual stats.
OCTOBER: World’s largest motorcycle manufacturers Hero Honda Motors Limited (HHML) registered a very marginal increase of 0.48 percent in the month of October 2009 over the corresponding month last year. Total sales stood at 3,54,156 units against 3,52,449 units they sold during the corresponding month previous year. The festive season recorded huge retails sales of 3 percent between the first day of Navratri and Diwali over the corresponding period last year.
NOVEMBER: The month of November saw a massive 32 percent hike in sales for Hero Honda wherein the company managed to sell 3,81,378 two wheelers against 2,89,426 units sold during November 2008. November was the 11th month in succession for Hero Honda where they registered sales of over 3 lakh units in a single month (They sold over 4 lakh units twice between this phase). Hero Honda achieved the three million sales mark this November and projects the crossing of four million marks much earlier than this fiscal. Cumulative sales for the financial year rose 21 percent to 3,037,556 units as compared to 2,508,214 units during the corresponding period in 2008. Hero Honda also revealed that the 100cc grew over 20 percent with the 150cc and above segment growing over 30 percent and scooters growing by 40 percent indicating a uniform growth across all platforms and segments.
OCTOBER: Countries second largest manufacturer, Pune based Bajaj auto is enjoying a gala time at the numbers game. The revamped 2009 versions of Pulsars and 100cc Discover have really provided the much needed dividends for the company. In October 2009, they managed to reap an increase of 52.38 percent in its two wheelers sale registering 2,49,681 units against 1,63,850 units sold in October previous year. Bajaj also sold 127 of the recently launched Kawasaki Ninja 250R during this time.
NOVEMBER: For the same period last year Bajaj was in real tatters with sales dipping at alarming levels and for the same reason they managed to record a fantastic increase in its sales this November this year. Bajaj sold 2,42,390 motorcycles in November 2009 as compared to 1,32,421 units sold during the same month last year and this counts to an impressive 84 percent increase in sales (over the corresponding month last year). The more profitable and sportier Discovers (Discover 100cc + Discover 135) and Pulsars (Pulsar 150 + Pulsar 180 + Pulsar 220) sold 94,265 and 50,153 units respectively and with a new smaller 135cc Pulsar in the pipeline, Bajaj hopes to intensify this growth rate further from the beginning of next year. Month on month Bajaj is posting export figures which better the previous month’s figures. This month Bajaj exported 98,521 units which is the highest ever for Bajaj and is 46 percent more than the last Novembers sales of 67,397 units.
OCTOBER: Chennai based TVS Motors also registered an impressive 12 percent increase in sales in October 2009 managing to sell 1,31,000 units as against 117,000 units sold in October 2008. Scooters sales went up by 20 percent at 28,301 units this October as against 23,487 units of October 2008. Motorcycles sales stood at 56,465 in October 2009 which were a little less than 59,217 units TVS sold during October 2008. In the domestic market TVS sales went up by 18 percent recording 1,18,000 units against 1,00,000 units sold in October last year. The company seems to be still struggling to keep exports under control. Total exports also went down at 12,466 units in October 2009 as compared to 17,013 units in October previous year.
NOVEMBER: Slowly but surely TVS is moving up the ladder registering growth in sales for the past eight consecutive months. They posted 23 percent growth in November 2009 selling 1,20,844 two wheelers against 98,402 units sold in the corresponding month last year. Domestic sales increased 38 percent registering 1,06,836 units in November 2009 compared to 77,491 units sold in November 2008. The company managed to sell 25,115 scooters which is 38 percent more than 18,210 units sold during the previous November. However, motorcycle sales dropped slightly at 45,080 as against 45,276 units sold in November 2008. Exports were also lower at 14,008 units in November 2009 as compared to 20,911 units in November 2008. Recently, TVS launched two new models, 110cc Jive and Wego and hopes to add 15 to 20 percent to the overall sales shortly.
OCTOBER: India Yamaha Motors registered an increase of impressive 44 percent in October 2009 recording sales of 26,879 units against 18,614 units it sold during October 2008.
NOVEMBER: Yamaha India registered 2 percent growth (it’s lowest for few months now) in November 2009 recording sales of 17,055 units against 16,701 units sold in November last year. Yamaha has been constantly beating its previous month’s records since the launch of YZF R15 and FZ series of bikes which have been received pretty well by the performance seeking Indian youth. Yamaha also hinted at displaying ‘next’ generation of Yamaha products at the Auto Expo in New Delhi this January. We also expect a little cosmetic makeover to its current pocket rocket R15 soon.
SUZUKI Motorcycles :
OCTOBER: Suzuki Motorcycles India Pvt. Ltd. (SMIL) reported an increase of 41 percent in its sales in the month of October 2008 recording 16,000 units as against 11,925 units during the same month last year.
NOVEMBER: Suzuki Motorcycles India registered 47.66 percent growth in sales in November 2009 at 14,745 units as against 9,986 units it managed to sell during November previous year. For the past many months, 150cc premium commuter bike GS150R and 125cc scooter Access 125 have been the two major contributors to the overall sales tally for the company. Currently, Suzuki is concentrating on penetrating in the market by expanding dealer base and improving sales and service network.