Honda vs Bajaj Aug sales – With Hero massively ahead, it is getting interesting between these two arch rivals in motorcycle sales…
Few years back Bajaj Auto decided to focus completely on the motorcycle segment. This means that it currently is not even present in the 30-40 percent of the two-wheeler market which is captured by scooters and mopeds.
Despite being a number four in the overall sales rankings, Bajaj has traditionally been the second largest motorcycle seller, just under Hero MotoCorp in the domestic market. However, this year’s August has been surprising. Honda registered total sales of 1,79,086 units whereas Bajaj dispatched 1,78,028 of its motorcycles. In the process, Honda registered a sales gain of 25 percent whereas Bajaj’s numbers were better than last August by around 3 percent.
Honda vs Bajaj Aug Sales – Motorcycles
This infers that Honda, with its big leap, outsold Bajaj for the second spot in motorcycle sales – which is a big turnaround in the overall scheme of things. However, at 5,16,363 units, Bajaj still holds its ground in cumulative sales for this year. Honda, with 4,09,204 dispatches maintains its third position. Hero has been the magnanimous leader with total cumulative motorcycle sales of over 15 lakh units – three times more than both Bajaj and Honda.
After trying multiple models, Honda has not been able to capture the motorcycle market as smartly as it could with its scooters. But, in this new BS6 era, it has its eyes set on the market shares of both – Hero (with an entry level product) and Bajaj (with sportier models like Hornet 180, etc).
Honda has recently announced a surprise ‘big‘ 2-wheeler launch on 30 September. It will be interesting to see if this trend continues or if it simply is a one month wonder.