Shine 100 sales are encouraging for the brand and even without older siblings, the youngest member is raking in higher numbers…
In its biggest bet in the entry level motorcycle segment, Honda brought its most successful motorcycle brand – Shine – in the 100cc segment – bang against Hero Splendor – the country’s largest selling motorcycle. Shine 100 was launched in March in India and its deliveries commenced in May but in batches.
This means that the motorcycle has completed three months of market exposure and here are the sales numbers…
Honda Shine 100 Sales
| Month | Sales |
| May 2023 | 20,469 units |
| June 2023 | 32,666 units |
| July 2023 | 18,826 units |
This means that Honda has registered total wholesales of 71,961 units in a matter of three months – at an average of almost 24,000 units a month. Not segment-beating but these are very respectable numbers. And to the best of our information, the motorcycle is still not available pan-India.
Honda is completely focusing on the baby Shine and in fact so much so, that it has still not updated its other 110cc motorcycles – the Dream CD110 and Livo. Not a single 110 model has been shipped since April 2023 when the OBD2 compliance became a mandate (Shine 100 was launched as a OBD2 compliant model). It appears that Honda has dedicated the complete production to Shine 100 – so that it penetrates in the market – and there is no distraction – even from its own models.
Honda is very serious about Shine’s success and even after introducing it at a very attractive price point, it started offering it at an even lower price tag of Rs 62,990 in certain states – Uttar Pradesh being the most prominent among them.
Shine 100’s first three month’s numbers are higher than Honda’s combined 100-110cc segment sales of the last time during the same period. This must be encouraging for the brand and when the 110s join the portfolio, Honda will be hoping to have a big increment in combined numbers.
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In case you are interested in the motorcycle you can check out our review below..
