Honda Motorcycle and Scooter India Pvt Ltd (HMSI) has launched a Mobile Service Van initiative to increase its last mile touch points in rural areas. This is a part of HMSI’s Wave 2.0 strategy blue-print which captures how Honda aims to realize its potential in hinterlands and achieve its goal of increasing its market penetration.
Unlike traditional Mobile Service vans, Honda will club in a dealership as well as service facilities. Truly an indispensable and cost friendly way of reaching out to prospective customers as well as staying connected to the existing ones. A perfect example of mobility, aiming to make life easier for the customers as well as the technicians.
Within the Mobile Service Van there would be an ample amount of space to display a two-wheeler, seating arrangement for customers, LED display for better visual understanding of Honda’s two-wheeler product portfolio, provision for test rides and public address system to create customer awareness via regular announcements.
The two service bays simply translate to quality service and genuine spare parts closer to customer. Additionally, the mobile service van is a crucial platform through which Honda will train local service technicians at every hamlet.
Honda aims to have at least 11 Mobile Service vans up and running before the end of this calendar year. HMSI aims to add around a 1,000 touch points, increasing the sales and service centres to 3,800. Out of these thousand new touch points, HMSI plans to open at least 70 per cent of these in the rural areas.
All these strong moves in the rural sector is the brain child of a new department created by Honda internally in early 2014 which comprises of 15 active members.