Honda v/s Bajaj: Bajaj further narrowed the gap in the November

Bajaj Auto has continued the trend of selling more two wheelers compared to HMSI (Honda Motorcycle and Scooter India Ltd.) in November month too. In the month of November 2012, Bajaj Auto sold 2,27,186 motorcycles in the domestic market compared to 2,09,438 two wheelers of HMSI. Bajaj Auto sold 8.47% two wheelers more compared to HMSI which is again a healthy margin and narrowed down the gap between Bajaj Auto and HMSI to 1%.

HMSI sold total 2,23,116 units of two wheeler in the month of November 2012 which is 12.24% higher compared to November 2011 where it sold 1,98,782 units of two wheelers.  It sold 1,08,439 units (99,062 units domestically) of motorcycles in the month of November 2012 up by 36.39% compared to 79,506 units of motorcycle in the month of November 2011. It sold 1,14,677 units (1,10,376 domestically) of scooter in November 2012 down by 3.86% compared to 1,19,276 units of scooter in the month of November 2011. HMSI sales have went down in the scooter segment due to increased competition from Hero Motocorp and Yamaha’s newly launched Ray.

Bajaj Auto sold 3,26,727 units (2,27,186 domestically) of motorcycle in the month of November 2012 down by 1.58% compared to 3,31,967 units in the month of November 2011. In the domestic market the company has registered marginal de-growth. The company has sold more than 1,50,000 units of Discover brand which is slowly aiming for number 1 two wheeler brand across the globe.

Bajaj Vs Honda in 2012

HMSI sold 17.29 lakhs units during April to November 2012 compared to 17.10 lakhs units of Bajaj Auto for the same period in the domestic market. HMSI has maintained the lead of around 19 thousand units in the year till date figure. We expect Bajaj Auto and HMSI to report similar sales in the December 2012. Having said this, HMSI will maintain its year till date lead in December too. However, in the month January 2013, Bajaj Auto will launch new 100cc motorcycle which will definitely bring volumes to the  company in the domestic market.

-Mahavir Kothari

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