Honda 2 Wheelers Eye Leadership Position In Motorcycle Segment

Japanese 2 wheeler giant, Honda Motorcycles revealed on a press statement in Monday that it is aiming to attain the leadership position in the Indian 2 wheeler industry by 2015-16, provided the industry remains at the current potential. Commenting on this, Honda Motor Co Operating Officer Shinji Aoyama told reporters that currently the Indian 2 wheeler industry is not witnessing much growth. If the growth volume remains at the level, Honda is hoping to gain the “numero uno” position by 2015-16.

Currently, Honda Motorcycles and Scooters India (HMSI) is ranked in 2nd position, just behind Hero MotoCorp. HMSI is trailed by Bajaj Auto which enjoyed the 2nd position in the market till few months ago when HMSI beat it to capture the number 2 position. Mr. Aoyama also added in hi statement that “So far, our focus is to maximise Indian domestic sales. However, I believe India can be a hub for HMSI operations… not just exports but also in engineering for example.” Recently Honda 2 Wheelers has ramped up its production turnover and is currently aiming to produce 4 million units by 2014.

Recently, HMSI launched the updated version of the 150cc CB Unicorn Dazzler, CB Trigger. Honda also announced that the company is planning to launch more new models in the current financial year. Right now, the company is looking at potential locations to set up its plant. When asked about the performance of its erstwhile partner, Hero MotoCorp Mr. Aoyama commented that their erstwhile partner is losing market whereas Honda is gaining market share. the times ahead will be very interesting as we will get to see how Hero evolves its product portfolio to challenge HMSI and continue to retain the Number 1 position.