Red, as they say it, it’s the color of love and emotion that signifies a woman. Paying a rich tribute to todays women, Hero Honda, the world’s largest manufacturer of two wheelers, has launched a special edition of their flagship automatic scooter, the 102cc Pleasure on the occasion of International Women’s Day.
Hero Honda has always advertised the scooter pro-women and the tag line “Why should boys have all the fun?” has made it quite a hit among the young girls of our country. The changes are majority cosmetic but executed with heart. The special edition scooter sports a dual tone paint job with half of the scooter blazing in fantastically finished pearl white and other half in cherry red color.
Seeing the pictures one would definitely agree that the new edition looks simply superb and epitomize feminism. A fresh new set of decals gelling well with the overall combo which goes along with red colored rear view mirrors and exhaust heat guard further add to the oomph factor. The grab rails are body colored in pearl white and the tail has also gone a slight modification for the good of it. Another noticeable feature in the new edition is the inclusion of a fantastic looking new elliptical meter console.
Apart from these cosmetic changes, it also gets a maintenance free battery for lesser hassles and absolute peace of mind. This fresh new edition will be available at Hero Honda dealerships along with exclusive ‘Just 4 Her’ outlets at a price tag of (approximately) Rs. 40,000 on road in Delhi which is around 1500 rupees more than the standard variant. With its distinct new styling, glamorous body graphics and a fresh new appeal, this special edition Pleasure ensures to garner enough attention wherever it goes.
– Saad Khan