Red, as they say it, it’s the color of love and emotion that signifies a woman. Paying a rich tribute to todays women, Hero Honda, the world’s largest manufacturer of two wheelers, has launched a special edition of their flagship automatic scooter, the 102cc Pleasure on the occasion of International Women’s Day.

Hero Honda has always advertised the scooter pro-women and the tag line “Why should boys have all the fun?” has made it quite a hit among the young girls of our country. The changes are majority cosmetic but executed with heart. The special edition scooter sports a dual tone paint job with half of the scooter blazing in fantastically finished pearl white and other half in cherry red color.

Seeing the pictures one would definitely agree that the new edition looks simply superb and epitomize feminism. A fresh new set of decals gelling well with the overall combo which goes along with red colored rear view mirrors and exhaust heat guard further add to the oomph factor. The grab rails are body colored in pearl white and the tail has also gone a slight modification for the good of it. Another noticeable feature in the new edition is the inclusion of a fantastic looking new elliptical meter console.

Apart from these cosmetic changes, it also gets a maintenance free battery for lesser hassles and absolute peace of mind. This fresh new edition will be available at Hero Honda dealerships along with exclusive ‘Just 4 Her’ outlets at a price tag of (approximately) Rs. 40,000 on road in Delhi which is around 1500 rupees more than the standard variant. With its distinct new styling, glamorous body graphics and a fresh new appeal, this special edition Pleasure ensures to garner enough attention wherever it goes.

– Saad Khan

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  • ram

    Gorgeous color combination!

  • fas

    Looks too girly. The target is only girls with this.

  • David

    This is the first time Hero Honda has come up with a decent color combo. All their previous colorful upgrades were disasters.

  • Prashanth

    Would have been better if it is an all-time-available edition rather than a special edition bike!!!

  • knock knock

    buddies… pleasure????/ just look at the inner build… ditto copy of honda dio and activa…. guys better go for honda than hero honda.

  • this is for girls special.
    for boys better is honda dio…

  • prabhakar

    hero honda company itroduces anew looks of pleasure scooter,which is not in good shine(color),and dio branded scooter is not also in good color then previous dio.It is because the ‘hero honda’ and ‘honda company’ of india is getting mad,that is why, they are suffering from autocratic ledership and that company did not response the customer and people.If it happens for fuw more days the both company is going to saturation and dissolve soon.

  • sumit

    Good Looking, But i think co. only changed his body and the thing is that hw this is much better related to previous model. or is that for the safety reason, better than the previos model?

  • uttara prabhakar naik

    i would like to buy the special edition colour but y its discontinue i dont knw

  • uttara prabhakar naik

    please provide me the special edition of hero honda colors white and red

  • Wowww… nice honda