Harley Offers Roadside Assistance Programme: Peace of Mind as You Cruise By

American luxury bike-maker has built a commanding presence in India. Commencing its operations in August 2009, it has now spread its wings far and wide to 9 dealerships across the nation. Its 2013 lineup has 11 models that offer a taste of utmost opulence and buyers are sure to enjoy every mile of leisure motorcycling on offer.


Harley-Davidson brand connect strongly draws from its relationship with customers. In an attempt to strengthen its grip on the niche category of buyers, it has ushered in a pioneering service called the Roadside Assistance Program.

India Assistance, a 100% subsidiary of MAPFRE ASSISTANCE, has joined hands with Harley-Davidson to provide that much-needed peace of mind to their esteemed customers when they are charting unexplored territories. MAPFRE ASSISTANCE has enjoyed earlier stints with Harley-Davidson in USA, Canada and other international markets for similar assistance programs.

What is this Roadside Assistance Program?

Harley-Davidson has stated in their Press Release the establishment of a dedicated contact center equipped with trained staff. It will provide 24X7 assistance to registered Harley-Davidson owners. The program will also boast of towing trucks which can transport any model as well as his rider in case of an engine failure or any other situation without breaking a sweat.

In case the riders run out of fuel Harley’s there with backup. The assistance program will provide flat-tire support, and will also help to relay messages about your well-being to your near-and-dear ones. Customers of the American brand now need not worry about getting stranded in the middle of nowhere! Harley-Davidson is behind them, at every turn they initiate or every mile they crunch.

At least that is what is promised!

More details can be found here: Harley Davidson Official Website

Harley Davidson will have competition in 2014 when Indian Motorcycles will launch their CHIEF in India (More Details). Though not a direct threat, but Royal Enfield is also planning to launch their fastest ever Continental GT towards the end of this year and there are speculations that Harley is also considering an Indian specific smaller motorcycle. So, its a lot cooking up for the thumppers and cruiser lovers.