Harley Pan America sales in USA have commenced and dealers are reporting extremely good response to the company’s first ADV…
After being called as a falling giant, Harley Davidson decided to change things around with a complete makeover to its brand. Among them was a decision to broaden the customer base. And the Adventure touring segment is where the company went first.
The first ever ADV that Harley has very recently launched is the Pan America. The model is being applauded for its styling as it is different from the rest of the ADVs in the market. But the real test is in sales and this is where the company may hear some good/great news.
According to online American portals, the Pan America has started on a very positive note. The motorcycle has barely started reaching dealerships and there are buyers waiting for it. According to a report on Bizjournals, most Pan Americas are already booked and existing rival motorcycle riders are also showing interest in the model.
Dealers are happy with the pricing of $17,000 (about 12.40 Lakh INR) for the entry variant and believe that it is very competitive in its category.
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This is sweet news for Harley Davidson and success of this model will only encourage it in its future endeavors. The American behemoth has recently exited the Indian market through its owned entity and has handed over the baton to Hero MotoCorp to take care of the distribution and service of its motorcycles.
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Hero has already launched the Pan America in India at a starting price tag of Rs 16.90 Lac. Deliveries are expected to commence from this month onwards.
Source – Bizjournals
