Harley Davidson is one iconic bike maker that cannot be kept quiet for too long. The company has this amazing quality to diversify their product lines and use their brand name to utmost benefit. The ever successful cult bike maker recently introduced Pink Label Clothing line for Women. The aim behind introducing this unique clothing line for women is to encourage women bikers around the globe. The new line of clothes is especially for women who ride motorcycles.
With the introduction of this new line of clothing, Harley is also supporting the women with breast cancer. Out of the sales the company makes from this new pink clothing range, a part will be donated to US National Breast Cancer Association. I personally feel that the company has taken up decisions to support causes which will improve their brand value. Harley Davidson seems to be following a balanced approach as it takes care of its business and the society at the same time.
The Pink Label collection sports some funky and really cool clothing line for women that include leather jackets for women, pants, jumpers, neck warmers, gloves and various other things. The collection was designed by the company’s design team. Kathy Walen (category manager, general merchandise) said that the company was looking to create something new for women who have been suffering from breast cancer. She further said that the pink label collection represents the spirit of oneness and the company’s united support with the cause. All in all, the ace bike maker has added another feather in their cap by coming out with a way to support breast cancer. We definitely hope to see Harley Davidson support many of such causes in the near future. For now the only thing we can do is to praise them for supporting such a great cause.