Dream Yuga Drives HMSI’s Motorcycle Business

India’s largest scooter selling company HMSI (Honda Motorcycle & Scooters India Ltd) is all set to change its image as a scooter manufacturing company.  It is well known fact that HMSI’s major business comes from scooters.  However, the scenario is now changing after the launch of Dream Yuga. HMSI has started selling more than one lakh motorcycles each month from the month of June.

Honda Motorcyles Sales in India from May to August

HMSI launched Dream Yuga in the month of May and it became an instant hit.  The company has reported huge sales of motorcycles during the period of May to August 2012. The company has sold 8,87,557 units of two wheelers during the period of May to August 2012 out of which scooter accounts for 55.12% with the sales of 4,89,191 units and motorcycle accounts for 44.88% with the sales of 3,98,366 units.  The company has reported more than one lakh motorcycle sales in the month of June, July and August.

Dream Yuga : Huge success for Honda

Dream Yuga is the cheapest motorcycle offered by HMSI in India. There was no doubt about the success of Dream Yuga as it got the proven engine of CB Twister and Styling of Shine.  It appears that Dream Yuga has also got benefited from Hero Motocorp’s rebranding exercise. Many customers of Hero Motocorp still want Honda’s motorcycles. They have not digested the removal of Honda name and migrated to Dream Yuga from Splendor.

Dream Yuga has helped HMSI to increase its motorcycle ratio in total sales.  The ratio of motorcycle in total sales has stood at 46.83% in the month of August. The company is now expecting the motorcycle ratio to go up to 50% in the coming months. With the increasing demand of Dream Yuga and CB Shine, HMSI will definitely change its image for good.

-Mahavir Kothari