BMW Motorrad’s Sales Target in India

BMW Motorrad, BMW’s global motorcycles venture debuted India three months back. Its products are sold through two outlets in India; One in the capital and the other in Mumbai. BMW is brought to India currently by two dealers – Deutsche Motoren and Navnit Motors.

There are six models to the portfolio of the company in India – R1200R, S1000RR, R1200GS, K1300, K1600GTL and HP2. Now, the news is that 23 bikes have been sold so far and the company has fixed a target of 50 bikes.

Navnit Motors’ Managing Director, Sharad Kachalia said, “All our models have a good demand… but our two models – S1000 RR and R1200 GS – are witnessing a greater demand. We have six models and all bikes are above 1,000 cc and in the price range Rs. 18-25-lakh.”

– Naren