BMW to Launch Motorrad Range of High Performance Motorcycles in India

If you are not satisfied with Hayabusa, Fireblade or Yamaha R1, then you should look forward to the BMW motorcycles which would enter into the Indian market in the near future. Almost 13 years after its abortive attempt to enter the Indian market through a joint venture with the Hero Group, German luxury carmaker BMW is planning another foray into the country’s minuscule high-end motorcycle market.

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The company is studying India’s high-end and premium motorcycle market to introduce its Motorrad range of super bikes in India, said a top BMW India official. “Our people from BMW Motorcycle are having a look at the market. They are also in discussion with us for feedback on the matter.

As soon as we see potential for a viable market entry for sustainable growth, we would take that into consideration,” said Peter Kronschnabl, president, BMW India. The bikes of the Motorrad range will cost more than Rs.10 lakh in India, said another BMW India official.

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