Let’s talk about BMW G310 production numbers in this story…
In a press release, TVS has informed that they have rolled out the 50,000th G310 motorcycle for its partner BMW in the presence of Dr Markus Schramm, Head of BMW Motorrad along with KN Radhakrishnan, Director and CEO of TVS Motor.
Here are some quick details for your to know…
- There are three motorcycles that are being commercially produced on the same platform – G310 R roadster, G310 GS Adventure Tourer which are sold under the BMW moniker and Apache 310 RR which is sold by TVS under its own brand name.
- The G310s are manufactured at TVS’ Hosur plant in Tamil Nadu.
- The 50,000th motorcycle is the red coloured naked G310 R.
- BMW and TVS formed a strategic alliance in April 2013 to produce sub-500cc motorcycles for the global audience.
On this occasion, Mr KN Radhakrishnan said,
Today is a significant milestone in our journey with BMW Motorrad. Over the course of this six-year partnership, we have had an opportunity to create a common learning platform for both the companies resulting in the creation of aspirational products for the global market. It is heartening to see BMW’s foray into sub 500cc segment meet with positive response across the globe. We are delighted to be a part of this success story.
Export of both G310 R and G310 GS commenced from India exactly two-years back in December 2016. Currently, BMW is exporting these ‘made in India’ and ‘made by TVS’ motorcycles to over 90 countries of the world.
This means that they have dispatched/produced about 2000 motorcycles every month on an average which is a fairly impressive number.
BMW’s boss also had this to say…
Six years back, we took a crucial step with the decision to enter into the sub 500cc category in partnership with TVS Motor Company. In them, we found a perfect partner who have always stood for high quality and technology. We are delighted that we are rolling out the 50,000 unit of our 310 series motorcycles in less than two years. This reaffirms our decision to offer BMW Motorrad quality-led premium products for the sub 500cc segment.
In our domestic market, BMW has started selling its 310s very recently and at significantly higher prices than the competition. So, it appears that this strategic decision has made a lot of business-sense for both BMW and TVS, however, local production will not be of any gain to us – discerning bikers!
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By the way, BMW has also showed the fourth product on the 310 platform – and it’s an Apache-equivalent full-faired sports version as you can see in the pic posted over this para. You can check out more pics and details here. Currently, it is in its concept stage, and it will be interesting what production form will it adorn…
