Bajaj is having a gala time. Not only has most of its products in the recent times been successful, but have also taken them by surprise considering the demand rush. The best example right now is the V15. Showcased just before the Auto Expo, the premium commuter ticked a lot of right boxes. So how many have they sold so far?
1,00,000 units in 120 days of launch! Now that’s a huge number anyone would be proud of. In fact, Bajaj says that the V15 now averages 25,000 units every month. The bike has been on the list of top ten selling motorcycles since April. Here’s what Mr Eric Vas, President, Motorcycle Sales, Bajaj, had to say on the occasion:
“The invincible V was launched with the intent of giving a piece of history to every Indian. We are thrilled with the overwhelming response from the Indian customers. We are ramping up the production by September as we are very positive that these numbers will only continue to grow and sustain the Bajaj V as one of the best selling premium commuter motorcycles in the country.”
The bike’s rise to popularity was Bajaj’s clever marketing strategy of introducing a piece of metal from the INS Vikrant, the first aircraft carrier of independent India, in the motorcycle. Further boosting its demand was Bollywood actor Aamir Khan who recently bought a customised version of the motorcycle.
How many of you guys own the V15? How has your experience been with the bike so far? Do remember to tell us more about it in the comments section.