Countries second largest two wheeler manufacturer, Pune based Bajaj Auto registered 52 percent growth compared to the corresponding month last year. Since the start of this year, Bajaj has been on a roller coaster ride advancing further with each passing month. With the sales declining last year, Bajaj was struggling to keep pace with the competition. Last month Bajaj declared the second quarter as the best ever for Bajaj and things look even better this quarter with the way Bajaj has kicked off this third quarter.
During October 2009, Bajaj managed to sell 2,49,974 two wheelers which comprised of 2,49,681 motorcycles. Last October these figures were 1,65,477 and 1,63,850 respectively. This is the second month on the trot in which Bajaj has managed to sell close to 2.5 lakh two wheelers. Last month Bajaj sold 2,49,795 two wheelers. Similar to the previous month, Bajaj sold 55,413 Pulsars and 95,139 Discovers which caters to the company’s policy of yielding maximum from its sales by selling more profitable bigger and sporty bikes in majority.
Bajaj sold 127 units of the flagship Kawasaki Ninja 250R which was launched on 7th October 2009. Along with these Bajaj also sold 30,481 three wheelers which were 16 percent more than 26,363 units sold in October last year which takes the total tally of vehicles sold in October 2009 to 2,80,455 units. Out of these, exports formed 84,012 units which were 12 percent more than last October and were also the highest ever for Bajaj.
With the festive season over, a lot needs to be seen in the coming months as to how would Bajaj perform. But currently, there seems to be nothing stopping Bajaj.
– Saad Khan
