Few days before Bajaj auto launched new website www.mypulsar.com for its flagship bike pulsar. The specialty of this website is its India’s first website to be completely shot it video. The website is designed in 3D video and gives an unmatched virtual experience of brand pulsar. Bajaj auto is smart to launch this website given the fact that all the Indian telecom operators set to launch world class 3G services.
www.mypulsar.com is uniquely designed website. The website uses the latest in video and web technology. When you browse this website, a few seconds (until the side loads on your pc) after a Pulsar220 F will come from the side of road and will stop with the entire Pulsar range. Click any of pulsar it will do stunt for you. You can drag the bike by using left and right icon.
The most special section of this website is Pulsar mania. In which you have stunt guide where you can learn how to do various stunts. Pulsar wall where you can upload your pulsar picture (I think first time any company’s website allowing its visitor to upload photos in India). The garage subsection has wallpapers; video’s, cutting edge applications and pulsar game (play this, really good game). The other sub section stun mania will update you about TV programs and other events of pulsar stunt mania. A pulsar club membership is also there on website.
Pulsar is one of the most active bike brands in India on the digital front. It has a vibrant facebook fan page (www.facebook.com/mypulsar) with over 100,000 fans and growing daily, a youtube channel (www.youtube.com/user/pulsarmaniacs) that has a lot of videos that have been rated amongst the top 10 videos from India.
According to Mr. Milind Bade, GM Marketing (2W, Bajaj Auto Ltd.), “The genesis for this website was to analyse what is being done world over by automotive and youth brands and take it to the next level. This brings not only cutting edge design, technology and presentation but also an experience that a visitor can never forget. ”
Apart from technology marketing has played a significant role in building Pulsar brand. Remember the tagline “Definitely male” which makes you think about using “he” instead of “she” for Pulsar. The new website is proof of Bajaj auto’s marketing acumen. Since its launch in 2001 Pulsar brand is dominating in performance segment with current monthly sales of over 80,000 units.
