India’s second largest motorcycle manufacturer Bajaj Auto Ltd. today have launched a new 100 cc mass market motorcycle the “Discover 100T” at a premium price of Rs.50,500 Ex-Showroom New Delhi. The newly launched bike is set to take on Hero Moto Corp’s Passion, its variants and Honda’s hot selling current commuter’s trend the “Dream Yuga”. The introduction of this new Motorcycle will allow Bajaj to increase its market space which is currently 20 percent in the overall mass market commuter segment.
The Discover 100T is powered by Bajaj Auto’s patented 4-Valve DTS-i technology. The bike churns out a sweet 10.2 ps of power and is currently 30 percent more powerful than the other competitor products offered in the market. In short the Discover 100T delivers power of a 125 cc Motorcycle with an astonishing mileage of a 100 cc addressed K.Srinivas, president of Motorcycle business at Bajaj Auto.
Bajaj Auto says that the current mass market segment wherein 5.5 lakh units are sold every month is getting further dissected into sub-segments namely A1, wherein bikes like platina and Hero HF are sold between Rs.36,000 to Rs.40,000. The A2 Segment has motorcycles like Hero Splendor, Passion and the discover 100 from Rs.41,000 to Rs.45,000. The A3 Segment has motorcycles like Dream Yuga from Honda and Passion pro from Hero Moto corp which are priced between Rs.46000 to Rs.51000.
The newly Launched Discover 100T is positioned in this A3 segment where there is no product from Bajaj’s stable is available. With the launch of Discover 100T, Bajaj is planning to increase its market share in the segment to 30 percent within a couple of years.
Bajaj also informed that the currently launched model has been developed with a minimal expenditure of Rs. 5 to 6 Crore which is also based on all new Discover platform. The company is also planning to introduce one more motorcycle on this same platform in the calendar year 2013.
