The brand is expected to unveil a plethora of new models for the European market at the EICMA 2026 on Nov 3
TVS Motor Company will unveil new motorcycles, scooters and EVs on November 3 at the EICMA 2026 in Milan, Italy. The TVS stand will be in Hall 18, Stand I64. The India-based brand made its debut at the world’s largest two-wheeler exhibition last year. The company further stated that it has around 100 dealers in Italy, which also happens to be its first European market. TVS sales in Italy have grown by 110 percent over the past year, and therefore significantly outpacing overall market growth of around 10 percent.
“Last year in Milan we said we were serious about Europe. A year later, we can demonstrate what that commitment looks like,” said Peyman Kargar, President International Business, TVS Motor Company, who has been appointed Director and Chief Executive Officer effective 27 January 2027. “We have built a strong foundation in Italy, established our own presence in key markets, and strengthened our proximity to dealers and customers. This year we return to EICMA to showcase how our product portfolio, guided by TVS Motor’s enduring values of innovation, quality and customer centricity, is resonating with riders across Europe.”
The company has elaborate plans to further expand in Europe as it is establishing its own national sales companies, with operations in Italy being quickly followed by France and Germany, where TVS dealerships will open soon. Elsewhere in Europe, 25 TVS dealers are already open in Spain and Portugal, and the TVS range is on sale in Malta. Hungary, Greece and Serbia market openings will follow in the near future.
TVS Motor Company serves 68 million customers in more than 90 countries. Its European operation is supported by innovation and design capability in India, Bologna and the United Kingdom. TVS-owned Norton Motorcycles is all set to unveil an all-new 450cc single-cylinder bike at the EICMA 2026 in Milan, Italy. It will be launched in India as well as in global markets simultaneously around the second half of 2027.
Likely to be based on a new H-series platform, the new Norton 450cc motorcycle will be a roadster while sitting below the Atlas range in the company’s portfolio. Norton has not officially confirmed the name of the upcoming 450cc roadster yet. Nor the engine capacity, power output and launch timeline has been disclosed by the brand as of now.
However, it is believed that the 450cc single-cylinder will develop max power and peak torque in the ballpark of 40-45 bhp and 40-45 Nm, respectively, while coupled with a 6-speed transmission. The upcoming Norton 450cc roadster is likely to ride on 17-inch wheels while sharing cycle parts with bigger company bikes. It could borrow the 8-inch touchscreen instrument cluster with TFT display, ride modes and other electronics from the Atlas.
