125cc motorcycle sales have seen a big turnaround with Bajaj displacing Hero for the third spot in the first six months of this fiscal…
Just some time back, we used to hear how Hero MotoCorp was doing fantastic sales in the 125cc motorcycle segment and how its Super Splendor as well as Glamour were the combined largest sellers. However, since the last many months there has been a consistent drop in sales of both these motorcycles.
Honda had already snatched the pole position from Hero many months ago with its Shine 125 emerging as the single largest selling motorcycle in this space. But there is more bad news for Hero…
From being the second largest seller in this space till last financial year, it has dropped to the third position. Yes, Bajaj, with its Pulsar 125 (which is now the second largest selling 125cc motorcycle in India) has pushed Hero to the third position in this space in the first six months of this financial year.
And if that is not all, TVS, the fringe player of this segment has seen a phenomenal rise of its Raider. And with that lone machine, it is marching towards Hero’s numbers and at the pace it is rising, we won’t be surprised if it ends up pushing Hero further, to the last spot in this segment.
Here are the numbers…
125cc Motorcycle Sales – Apr-Sep 2022 vs 2023
|Maker||Apr-Sep 2022-23||Apr-Sep 2023-24|
If you look at the numbers, though Honda has also received a fairly large drop in this period, it is still way ahead of others. It is set to end this fiscal being the largest maker, for sure.
Bajaj, which was under Hero till last year (during this period), has managed to sell almost 73,000 units more than last year. This growth of 21 percent has pushed it to the second spot, over Hero now. Looks like, the bumper response to Pulsar 125 will keep Bajaj as the second largest maker for this fiscal.
Hero MotoCorp is the only maker to have received a drop in this list. With people moving over the Super Splendor as well as Glamour, sales were lesser by about 37,000 units or 10 percent which has meant that the country’s largest seller has dropped to the third spot in this space.
But look at the fabulous growth of TVS. The Chennai based maker has surged ahead by selling 1.55 lakh more units than last year which infers a growth of whopping 210 percent. And it has achieved this with its lone offering – the Raider! At this pace, it is well on its way to come precariously close to Hero by this year-end. And if it has its luck, it may even end this fiscal as the third largest maker – over Hero.
Hero, however, is not sitting and watching the game move on. It has brought back the older Glamour. Aside that it has planned around 2-3 motorcycles in this 125cc space. Out of which one will be a very sporty offering and the remaining will be sporty + commuter oriented versions. How will the scenario pan out? Will Hero be able to fight back? This 125cc motorcycle space is something to watch out for – this year!
There is further bad news for Hero. Read the following news piece..