Yamaha plans to fight fiercely in the Indian market and has carved out an intense future launch plan. Yamaha very recently launched a new 125cc bike SS125 silently, which is a refreshed Gladiator and now plans to launch a new 150cc sales enhancing low-er cost bike Yamaha SZ. The bike would be more or less similar to what was shown earlier in this year’s auto expo. And with the launch of this bike the total tally of 150ccs from the stables would go upto 5! We have always wondered why was Yamaha late in such an offering!
The bike would sport the same mill from FZ series, though, in a little subdued state of tune to prevent cannibalization with the elder siblings. The power figures might be lower than the 14ps produced by FZs mill and we also might see a little reduction in torque figures.
Basically, the SZ would be a 150cc Yamaha for the masses! Yamaha’s current 125s are priced around 56k (On Road Pune) and the next in line is the FZ16 which costs close to 73k (On Road Pune). This leaves us to a huge vacuum in between and SZ is a step to fill this void.
It would be immensely beneficial for Yamaha if they manage to price SZ around 60-63k on road price bracket. If priced and pursued well, SZ has big potential to set Yamaha’s sales chart spiraling to new heights. It must also be remembered that FZ series managed to garner 7K units on an average per month last year despite a very steep price tag. Unfortunately and ironically, as a result of typical Indian mindset, Yamaha manages around 20k odd units per month with brand new technology and engines whereas age old engines fetch some other companies many lakh units per month!
The bike has been reported to be spotted testing around Pune and the launch is scheduled within this week. We remain glued with fingers crossed as this might be an important launch for Yamaha and future strategies might depend a lot upon this bike’s success.
- The various offerings which we saw on the concept bike are as follows:
- Commuter type oval shaped Rear View Mirrors
- Tank extensions to make the bike look bigger
- Muscular tank but smaller tank than FZ
- Gladiator like all black handlebar
- Redesigned exhaust with machine gun type muffler similar to Gladiator
- Plain jane seat
- Round rod type traditional grab rails
- Traditiona twin shock absorbers in contrast to FZ’s monos
- 5 spoke alloys
- 2.75 and 100 front and rear section 17 inch tyres respectively
- White colored speedometer calibrated to 140kmph
- Tachometer calibrated to 13k rpm redlining at 9.5k rpm
- Basic console with fuel meter and the basic lights
- FZ reminiscent covered headlamp along with a transparent windshield (smaller than R15)
- Saad Khan
{ 25 comments… read them below or add one }
although yamaha gives out really good bikes both in looksn performance,it was sad to see the last in the sales chart.
maybe this bike could turn the game around!!!
like the author said “the 150cc for the masses!!”
oh god… it was bajaj discover 150cc and now from yamaha….
tomo may be tvs victor 150cc…
its not the company’s mistake… there are people who accept will buy these launches…
Great going, Yamaha. Just what the doctor ordered for Indian market.
Fingers Crossed!! Hope Yamaha turns the heat on in this segment..!! Need to checkout engine noise and mileage. Gladiator makes hell lot of noise. Hope Yamaha engineers might have worked on it.
way too many launches for a small share of pie..
redesign the fz series for one more launch which can cater to plp who look for comfort and dont mind shelling out money…wen thr r bikes which give more comfort for less amount y wud majority go for a single rider bikes like FZ…
i dont see tis even comin close to sales figure of P-135 or Disc-150
author talks abt Indian mindset and relating to Yamaha sales…it very funny bro
Yamaha was never a market leader in world…its not only in India…Honda and Suzuki has far better engines than Yamaha…Yamaha is only known for performance that’s all…
yamaha is known for performance biking and fz 16 did well at the cost of lower fuel efficiency.lets see if it can satisfy fuel conscious Indian consumers with performance this time.
The bike is going to give Pulsar 150 a run for its money.
i dont think this launch could compete with a top selling 150 in india.. no way…. pulsar has its own place… not biased about it but the truth.
This SZ design is not that impressive as FZ series. if Rahul Bajaj tightens his screw in mind and ask his engineers to make a design that could eat FZ with his innovative technologies…. then for another decade he can rule the market undoubtedly.. (my opinion).
p-150 will still rule the Indian market in the 150cc segment.There are many passionate people who doesnt care about the reliability or resale value of bajaj. Many good manufacturese like honda, suzuki, yamaha and tvs tried to take over bajaj.but no one succeeded.I think it will remain the undisputed champ for the next few years…
Analog console looks neat!! if Yamaha needs numbers, they need to price it accordingly. It takes a lot to beat P150 sales numbers.. Honda & HH together have five models with the same engine.. and are still not able to do the same number equal to P150!! It’s really amazing how Bajaj took the fight to competition with this bike.
This bike is not going to beat pulsar sales, but here we really need a change in this segment. Yamaha bikes give less mileage compared to others. But u can enjoy the performance and good looks…
it din impressssssssss me
Looks great but its bit underpowered should be atleast 13 PS but its 12.x
Looks nice. Thank god it is a 150 cc. I think this is most reasonably priced 150cc in the market, but it is missing kicker and gas-charged rear shock absorbers. We surely need a bike like this, as all current 150cc are really overpriced. The old unicorn, hunk, and gs150r are very heavy and overpriced. The p150 and Apache RTR are lighter but not very comfortable. The fz16 and dazzler are lighter but very very overpriced. Though honda bikes dont have digital speedo, they are very overpriced, and with honda, we have to pay extra even for number plate. I hope suzuki too bring a lighter 150cc. We dont need fancy things like digital speedo, as digital speedo wont change ride quality or safety. But we need functional equipment like rear twin gas-charged shock absorber or else monosupension and also disc brake option. Even costly tubeless tyre are not required, as they cannot be repaired cheaply in case of puncture.
hey guys…i m going for a stunner pgm fi tomorrow… any problems in that bike. if not that i would go for the unicorn.. watse guys. but i just love honda. i know they are heavily priced… but the service here in the city of udupi is just awesome. any manipal student would like to go for a honda because of the service centre’s promptness.
Can anybody tell me any news about the 200cc+bike from Honda
hey, as far as the bike is concerned its hot and ready to be driven,but milage is definetly a matter of concern!! hope it doesnt come down to 35-40
i think if u want style , looks then u should go for stunner but if u want performance as well as looks u can go for cb dazzler..i am talking for only about honda.
underpowered in 150 cc segment, only 12.1PS..
Missing front disk brake & gas-charged rear shock absorbers.
Hey guys they have launched this bike for 49K/52K (Kick/ES). But not even a option for disc. Now here comes the rider: YBR (47K), SZ (49K-52K): where does the SS125 fit in. And one more rider is that SS125 has disc brakes but SZ150 has drum brakes (breaks). Can somebody put all the three bikes in an order with prices? Deepak do u have a final picture of the bikes?
Thanks A lot for sending email its really great to know the information about Bike keep it up.
Singh
yamaha SZ is not even closer 2 FZ……1ly the nam looks great…..
Hi there this is chetan pathak from hyderabad.Iam a great great fan of YAMAHA POWER MACHINES nd even VALENTINO ROSSI but its sad that ROSSI is leaving YAMAHA FACTORY RACING at the end of this MOTOGP season.Right coming to the point i.e.I love to ride YAMAHA vehicles,currently i have YAMAHA GALDIATOR TYPE SS,now im planning to take 150 cc YAMAHA bike, so thanks to YAMAHA for releasing less price 150cc bike.Actually persuing YAMAHA FZ16 is getting costly so now i can purchase less cost 150cc SZ-X bike.I wont purchase any bikes apart from YAMAHA.I love YAMAHA.Thanks once again.
Great to see this type of bike. it has the capacity toi attract many more customers.
yamaha sz-x is vary nice bike…………………