Next From Yamaha Is The Scooter For India

by Deepak on April 16, 2011

Yamaha is about to step into the scooter segment in India. We have, of course been hearing a lot of rumours about it every now and then. But, here we put a full stop to all these rumours. The reason is that it is now officially confirmed by the CEO and Managing Director of India Yamaha Motor Pvt Ltd, Mr. Hiroyuki Suzuki. India Yamaha Motor Pvt Ltd is a wholly owned subsidiary of Japanese two-wheeler major Yamaha.

The firm’s wholly-owned subsidiary, India Yamaha Motor Pvt Ltd, is investing INR ten crore to set up the body assembly line at the Surajpur plant in Uttar Pradesh. ”The scooter market in India is huge and we want to have a strong presence. Now we are preparing to launch a scooter here within 2012,” India Yamaha Motor Pvt Ltd CEO and Managing Director Hiroyuki Suzuki told PTI.

Asked what kind of scooter it will be, he declined to specify details, but said: “It will be focused more on personal commuting, with stylish and smart design like Yamaha’s motorcycles that are sold here.” Suzuki, who was heading Yamaha’s Indonesian operations before taking over the charge in India last year, said he would aim to repeat Yamaha’s success in the scooter market in Indonesia here.

“In Indonesia, Yamaha has a market share of around 46 per cent, which is very close to that of Honda. I want to replicate that here in India as well,” he said. He also said Yamaha’s scooters would be positioned differently from those of Honda, which are more family oriented.

The Indian scooter market grew 50.54 per cent in 2010 and stood at 19.6 lakh units. It is dominated by Honda Motorcycle and Scooter India, although other players like TVS Motor Co and Hero Honda have also witnessed good sales. On the preparations for the launch of the scooter, Suzuki said: “We will need a separate assembly line for it, specially for the body parts. We will invest about Rs.10 crore on setting it up.”

Last month, India Yamaha Motor Director (Sales and Marketing) Jun Nakata had said the scooter would be an India- specific scooter, which is being developed in Japan.
Suzuki said with the launch of scooter, the company is looking to increase sales volumes in India. In 2011, the company is eying total sales of 5 lakh units, out of which 3.5 lakh units will be in the domestic market and 1.5 lakh units will be exports. Last year it sold a total of 3.8 lakh units, out of which 2.5 lakh units found buyers in the domestic market and 1.3 lakh units were exported.

Yamaha had also said it might consider launching an electric bike in the fast growing Indian two-wheeler market to offer an alternative mode of transportation. But, we are neither left with any clues on which model are due for Indian launch nor the price of the same. But, as of now we expect a macho looking scooter in our roads in a very short period.

Regards,
Naren

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{ 22 comments… read them below or add one }

Hunky April 16, 2011 at 11:48 am

but we all were waiting for new R15 or higher cc fazer (250) or R25 (250cc racer model).. And they launch scooter ???

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Sachin April 16, 2011 at 1:11 pm

Yamaha is expert in making stylish 2 wheelers with good performance.but here the commuter segment is looking for fuel efficient scooters that looks stylish.yamaha must remember this.

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Abhilash April 16, 2011 at 1:29 pm

Great goin YAMAHA..!!!

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Vipin_S April 16, 2011 at 1:37 pm

Scooter is a strategic move, scooter sales increased by 40+ percent FY11, more than any other automotive segment according to SIAM, Yamaha should have done this move couple of years back itself. A 125cc would be ideal one, but a 100cc will churn out volumes for Yamaha.

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Yila April 16, 2011 at 2:04 pm

How do you expect that it would be macho looking? Do you have any hint about the model?

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Kadir April 16, 2011 at 5:28 pm

You are right bro, I am waiting for the new R15

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fas April 17, 2011 at 12:01 am

Does this mean people waiting for a 250cc Fazer have to wait more.

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viraj April 17, 2011 at 8:35 am

Dude,

It will be just like ITALIANO BLAZE ! I guess; and not samll cc scooter.

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Noel Fernandes April 19, 2011 at 9:05 am

Well well well. Finally my wait will be over. I am waiting for donkeys years now for the arrival of a new super duper gearless scooter. Please keep me informed about its arrival. I am dying to possess one. Tks

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A V SRIDHARAN April 20, 2011 at 6:37 pm

Gearless scooty r alrady drinking petrol, yamaha never cares about fuel Efficiency. its Accessories too very Lousy. they have to Seriously look for these.

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shan August 23, 2011 at 10:49 am

yes yamaha allways not think about fuel. the youngers only support the yamaha models bcz they spend money their parents

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S. RAVINATH April 29, 2011 at 1:43 pm

Ah…ah…ah…Yamaha…name alone will not fetch the result…earlier…Bajaj..then Vespa..then.LML…then Kinetic…then…Activa…then Access….then Duro..Rodeo…Flyte…then Wega…then..then…ha..ha…Aha…someone jumping in this gang…oOo..:-) Ya..ma..hahaha..Better Luck…but be careful…since people are not carried away by NAME ALONE…!!!!! S. RAVINATH, Kampala, UGANDA, East Africa.

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shan August 23, 2011 at 10:53 am

i like . Ya ma HA !HA! HA! HA!

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siddivinayak hegde May 14, 2011 at 2:03 pm

yes yamaha super model in scooter. best of luck yamaha.

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Venkatesh Patil - Hero Honda Sr.Manager July 15, 2011 at 8:41 pm

Yes….. exactly now de turns come of yamaha scooter,ok guys will see how much cc segment is de scoot, how much is Bhp, is it 125, 150,180 or 200 cc segment, is it single Cylinder or 2 Cylinder, Does it hav Single or Double Camshaft, how much valve does it have? 2 Valves per cylinder or 4 valves per cylinder?What is fuel feed system… is it Carb of Fuel Injection? if is F-I then which is de make is it Keihin fie, Mikuni or Delphi, n if carb version then what it be Keihin fie or Mikuni. let us know if anyone of knows bout this scoot….yes yamaha………..

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Venkatesh Patil- Sr Manager Hero Honda July 16, 2011 at 1:37 pm

Too Gud,,,, its really interesting that yamaha is launching scoot 4 india…. it is FI version, n bout cc it is 150 to 200cc first indian scooter in such power, the FI system will be of Keihin-Fie japan, n it ll be Single cylinder with DOHC 4 valve per cylinder, including water cooled engine (radiator) with front /rear both disk brakes having ABS on it…. lets see how soon nit comes…. have lots of expectations on this lovely scoot

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saifee October 5, 2011 at 3:13 pm

desperately waiting for a big scooter in comrparision with kinetic blaze.when it is being launched waiting desperately.

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balaji October 7, 2011 at 2:16 pm

waiting for scooter. hope that it w’d be fuel efficient.

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*Lone Wolf* November 2, 2011 at 7:01 pm

Thus yamaha will put a dent into activa/access sales. Yamaha should keep a lower price tag then competitors. Apart from launching super duper hi-tech scooters just a scooter as simple as activa will do good in sales and in availability of spares. They should come up with 110, 125, 150cc models.

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kabeer November 5, 2011 at 2:57 am

bring the Tmax here,

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vishal September 20, 2012 at 9:07 pm

YAMAHA the name is enough say Yes yamaha

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Ameon December 3, 2013 at 10:36 am

A menon mey Chota Saa Bacha Tha, pyaara bacha hun

Mujhey yamaha chahiye yamaha chahiye mujhey yamaha chahiye mummy

Kuch bhav kam hoga kya mera pagaar nahi parodtha hey.

Reply

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