Piaggio to Launch Vespa LX125 in 2012 in India

by mahavir on January 22, 2011

Good news for Scooter lovers! According to Times of India news Piaggio, the Italian two wheelers and three wheelers manufacturing company is to enter Indian scooter market. Piaggio will launch its Vespa brand which was there in India before a decade. The company is in final stages of setting up its scooter plant at Baramati in Maharashtra. The company’s Baramati plant will have an initial capacity of 150,000 units per annum at an investment of approximately Rs. 200 crore (30 million Euro). The company can increased the capacity if required.

According to Ravi Chopra, CMD of Piaggio Vehicles India, “We are gearing up for Vespa’s launch and plan to have around 70 dealerships by the end of this year. We plan to pitch it as a value-for-money offering into the market.

The company is looking for 100% localization for Vespa LX 125. This will enable us to be competitive. The company has already tied up component suppliers plans are on schedule. The Vespa LX 125 would come in around the first quarter of next year.” It means that in the first quarter of 2012 Piaggio will launch Vespa LX 125.

This is the third time Vespa brand is going to launch in Indian market. The first Vespa scooters were launched in 1960 by Bajaj Auto in India. Bajaj Auto had acquired license from Piaggio which was last till 1971. After that Piaggio reentered in India in 1983 partnering with LML Motors in 1983 which was last till 1999.

Piaggio Vespa LX125 has four stroke 125 cc automatic transmission (CVT) engine which produces 10.7 bhp and 9.6Nm that too with retro type Vespa look. Brand Vespa is known worldwide. It has 35 international and 685 Italian clubs under the Vespa World Club. Till the date over 17 million Vespas have been sold.

Piaggio, which has seven brands of scooters, motorcycles and small commercial vehicles. It also owns Aprilia brand which it bought in the year 2004. After launching the 125cc Vespa LX125 next year, Piaggio plans to bring in a fuller range that would include more scooters from the Vespa range apart from motorcycles from its other brands.

The company’s has started its first two wheeler campaign with the launch of its premium Aprilia superbikes through CBU route will range between 13 lakhs to 18 lakhs rupees. On the launch Mr. Chopra said that Aprilia will give Piaggio the visibility and branding in the two-wheeler market and help them to showcase their technological advancement. Aprilia will be a niche product and they plan to sell the bikes through dealerships in cities like Delhi, Mumbai, Pune, Hyderabad, Bangalore and Chennai. Earlier the company was planning to launch its two wheelers in partnership with the Munjals of Hero group.

India world’s second biggest market of two wheelers is catching fancy of every two wheeler manufacturer in the world. Nearly 11 million two wheelers sold during the year 2010. According to an estimate market size for two wheelers will double within five years from now. Past 6 months have seen tremendous growth in scooter segment which is more than motorcycle segment. The scooter segment is largely dominated by Honda, Hero Honda and TVS. With the entry of Piaggio consumers will surely have better, reliable and value for money scooters.

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{ 21 comments… read them below or add one }

Andres Iniesta January 22, 2011 at 9:13 am

I will buy one for my mom :P

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Sachin January 22, 2011 at 5:28 pm

There are lot of old LML Vespas running in good condition today.

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fas January 22, 2011 at 7:59 pm

I would love to buy one, just for the name. What would be the pricing?

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Pulsarboy January 22, 2011 at 11:52 pm

looks very cute with lovable retro styling!!

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Hondaboy January 23, 2011 at 9:44 am

Activa rocks.this bike will vanish like it did before just like bajaj.

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venkat January 27, 2011 at 2:44 pm

You cannot under rate Vespa. Activa is not easily available and one have to wait for more than 50 days for delivery. Only for this reason i purchased Access 125 for my spouse and
no regrets for choosing the other brand. Vespa engine produces 10.7 bhp whereas Activa is only 8. Hence more power will be there. Let us watch.

Jesse January 24, 2011 at 11:38 pm

At nearly 11 bhp stuffed in 125cc, I think this is way way more than a scooty, think it’ll give the commuter puny bikes a run for their money. This Vespa is a tiny tot of the line of scoots made by Vespa in Italy that makes scoots of upto 500cc. Prior to my Royal Enfield, I rode a Vespa for more than a decade and I must say that Vespas are under-rated by many, i think it was a wonderful scooter and people maligned it because it’s spare parts were more expensive compared to the Bajaj scoots and it’s resale value was low. While resale value is one of the criteria to buy a vehicle, it cannot be the single most important one for people who love and take care of their vehicles. I loved my wasp and only sold it to a known person who I knew understood how I maintained my scoot over the years.
For the sake of a machine, I would love to check it out. This little boy will easily beat the plastic smallies of motorcycles that we have and additionally it has the convenience of a scooter. I’m looking forward to seeing it, it looks pretty as well; this wasp will definitely sting.

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SK8700 February 3, 2011 at 2:14 pm

At last One increment increase in Scooter choices. Once again I need to put off my decision to buy a Scooter until 2012- I like the styling in the picture, I hope it able to compete well with the Japanese ones, in features/ electrical/electronic controls, ride comfort, weight,fuel efficiency, on road price and cost efficient is usage as well (with prevailing fuel price decontrol).

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nasir al mamun October 10, 2011 at 4:30 pm

i have to badly needed a piagigio vespa lx 125 but not a pic in bangladesh

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SKN NSK November 16, 2011 at 12:32 pm

When is this 2-wheeler available for booking/ launch – should I wait for how many months or just go about choosing alternatives ? – I appreciate Jesse’s feedback on Wasp’s in general, but seek clarification as to what decides a two-wheelers resale value or whether it is arbitrary whim of larger statistic of people.

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manu November 17, 2011 at 8:28 pm

looks smashing:) nice vintage look with a a blend of modern technology.

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yash January 10, 2012 at 3:32 pm

Is this scooter Geared one? or Gearless?
And what could the pricing of this scooter be ?

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kulasekara L J January 17, 2012 at 1:53 pm

I would like to buy newly launched vespa scooter, I stay in Bangalore, kindly get the Dealers address at Bangalore at the earliest.

Regards,
Kulasekara L J

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Syed Ahamed January 17, 2012 at 2:49 pm

hi, i want to purchase this scooter it looks cute, please inform the dealer address in Bangalore.

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mohammed iqbal January 20, 2012 at 8:31 am

i would like to buy the scooter . awaiting your launch needs bangalore dealer address for booking.
thanks

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kishore khamitkar February 2, 2012 at 5:17 pm

I want to purchase vespa lx125 when it will be available

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Balasubramanian February 7, 2012 at 10:10 am

Hi,I am interested to buy the new Vespa scooter. when it will be launched. Please give me details reg. price ,booking etc. Thanks.

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Vijay Mamania February 12, 2012 at 5:34 pm

I have personaly gone to baramati last year I was planning to buy Activa but I Found on website for LML and changed my mined I am waiting to welcome & my hole family appreciate it I want to become the first buyer in Mumbai so please call me when booking starts 9820899663

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Sandeep April 17, 2012 at 12:42 pm

Want to the dealer in Bangalore for Vespa…. just waiting for lx 125…. also would like to know, when they will be launching S125… Fell in love with that …

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Sandeep April 17, 2012 at 12:43 pm

Want to know the dealer in Bangalore for Vespa…. just waiting for lx 125…. also would like to know, when they will be launching S125… Fell in love with that …

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amit pawar April 19, 2012 at 8:04 pm

dear sir, i have lml dealer ship since1991.i want t join your group.if you are intrested then you can mail me or contact me on my mobile no09817477160. thanking you. amit pawar c/oparkash motors hamirpur h.p

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