I think it’s time we need to talk something about Hero MotoCorp other than the new Karizma based flagship that gets caught in its testing day in and day out.
The way Hero MotoCorp has been spreading its wings post its split with Honda has actually made the market go mad. It has already entered a few African markets and an exclusive African specific model has also been launched to capture the attention of the market.
The company is working aggressively and ambitiously to get the kind of global footprint that it always desired for. In a recent interview, MD & CEO of HMC, Mr. Pawan Munjal said that the company will soon whole new six assembly lines spread across three continents and what really astonishes us is the timeframe that he has specified for this. Yes, it’s all gonna happen in a year’s time.
Not just this, Hero MotoCorp has also decided to sell its products in as many as 50 nations across the globe by the year 2020. The estimated turn-over that the company is forecasting by 2020 is a whooping INR 60,000 Crores.
Mr.Munjal also said,
“Between January and March 2014, we will launch some more additional markets, some in Africa, some in the Caribbean and Central American countries”. He then added, “I’m now looking ahead at 100 Mn cumulative figure by 2020 with 20 manufacturing facilities across the globe”.
The company’s annual production by 2020 would be 12 million units of motorcycles and scooters every year. This would be the consolidated figure which comprises both the domestic plants production as well as the overseas production units.
HMC came out of all IPL sponsorships this season and has decided to count on MUSIC to connect more efficiently amongst the younger crowd in India. It’ll now be the sponsor for Sunburn, Asia’s biggest music festival, this year.
Sunburn is a 3 day electronic dance music festival that was held in Goa way back in the year 2007. Over the years, it has managed to gain popularity and has gone up and is in season seven; there will be seven festivals in Goa, Mumbai, Delhi, Bangalore, Colombo, Dubai and Singapore, apart from 4 other mini festivals in the cities of Pune, Kolkata, Chandigarh and Nagpur.
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