If you are not satisfied with Hayabusa, Fireblade or Yamaha R1, then you should look forward to the BMW motorcycles which would enter into the Indian market in the near future. Almost 13 years after its abortive attempt to enter the Indian market through a joint venture with the Hero Group, German luxury carmaker BMW is planning another foray into the country’s minuscule high-end motorcycle market.
The company is studying India’s high-end and premium motorcycle market to introduce its Motorrad range of super bikes in India, said a top BMW India official. “Our people from BMW Motorcycle are having a look at the market. They are also in discussion with us for feedback on the matter.
As soon as we see potential for a viable market entry for sustainable growth, we would take that into consideration,” said Peter Kronschnabl, president, BMW India. The bikes of the Motorrad range will cost more than Rs.10 lakh in India, said another BMW India official.
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{ 4 comments… read them below or add one }
Proves one point though! India is all geared up for super bikes. There is no doubt India’s high-end bike market is slowly bulging and no wonder big companies are eyeing! All I wish is that the dealership and service channels should be established simultaneously with their launch! What say?
My point is always the same. CHANNEL coz complicated machine means skilled person to understand and handle.
Besides I hope this time BMW will have better future in India coz earlier they couldn’t do well. Best luck to ‘em..
BMW will need to work hard on this. By the time they enter the other superbikes from Japanese manufacturers will enjoy a cult status and BMW motorbikes are not that famous as their cars.
Please Update