Yamaha has been performing decently for the past 12 months or so and has continued the same kind of performance for the month of August 2011 as well. Continuing on its quest to witness high sales growth, India Yamaha Motor posted a growth of 32 % in its domestic sales during August 2011 as compared to its sales in August last year. The company registered sales of 29,934 units in August 2011 as against 22,683 units in the same month last year in the Indian markets. Eo mention about the export figures, it stood at 9,556 units in August 2011 while 7,778 motorcycles were exported in August 2010.
The overall sales recorded were 39,490 units in August 2011 as against 30,461 units in the month of August 2010, which projects a growth rate of 30% for the company.Speaking on the occasion, Mr. Roy Kurian, National Business Head, India Yamaha Motor Pvt. Ltd. said, “We are very happy with our consistent sales growth this year built on account of our strong product portfolio and high customer confidence achieved through many of our marketing initiatives including the Yamaha Safe Riding Science (YSRS) and the R15 One Make Race Championship. We are focused on increasing our reach in tier-2, tier-3 cities and the rural areas, for which we are planning to set up 3S (Sales, Service and Spares) facilities in these areas. We are also hopeful that the upcoming festive season will help us further boost our sales.”
Yamaha continues to reinforce its relationship with the customers and is conducting the ‘YES!YAMAHA’ campaign that endeavours to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts to connect with the consumers by engaging in various consumer-centric marketing initiatives at both National and Regional levels. The 150 cc models of Yamaha has indeed proved to be a great brand and the most preferred among the Indian youth, thereby making India a great market for the company.
Author – BikeAdvice.in