Yamaha made its initial foray into India in the year 1985. In the month of August 2001, Yamaha India became a 100 per cent subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In the year 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited, abbreviated as (IYM)”.
India Yamaha Motor, the Indian subsidiary of Yamaha Motor Company, has recorded good performance in this New Year with high sales growth backed by its dynamic product portfolio, registering an overall sales growth of 40 per cent. In the domestic market Yamaha sold 26,300 units in January 2012 as against 21,974 units sold in the same period last year thereby registering a 20 per cent sales growth. The export figures stood at 13,640 units in January 2012 while 6,623 motorcycles were exported in the month of January 2011. The overall sales stood at 39,940 units in January 2012 vs. 28,597 units in January 2011.
Speaking on this results produced by the company, Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd., said, “Continuing with 2011 Sales trend, we are very happy with the growth registered in January and plan to keep the momentum high for the rest of 2012. We attribute this growth to the success of our flagship models both in the deluxe & premium segments – R15, FZ series & SZ series. We are planning to enhance our Best 3S (Sales, Service & Spares) set-up in tier-2 & tier-3 cities and increase our customer touch points in the rural areas to further boost our sales.”
IYM operates from its state-of-the-art manufacturing units located at Surajpur in Uttar Pradesh & Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX – 1,679cc, MT01 – 1,670cc, YZF-R1 – 998cc, FZ1 – 998cc, Fazer – 153cc, FZ-S – 153cc, FZ – 153cc, SZ, SZ-X & SZ-R – 153cc, YZF-R15 Version 2.0 – 150cc, SS125 – 123cc, YBR 125 – 123cc, YBR 110 -106cc and Crux -106cc.
Yamaha will also be launching its scooter range into the Indian market in a few months from now. With the current demand for scooters out here, expect the performance of the company to go up in the coming days.
Author – BikeAdvice.in