Yamaha launched the much awaited model of its flagship model YZF R15 V2.0 with fanfare on the 6th of September in the capital city. As I work on the comprehensive review report of this bike, here we have the sales performance of India Yamaha Motor for the month of September 2011.
The company is again doing great in its deluxe and premium bike segments. India Yamaha Motor has registered domestic sales of as much as 32,637 units in the month of September 2011 as against 24,133 units in the same month the previous year. This accounts for a growth of a whooping 35.2%. The export sales of the company grew by another 10.3% and the sales figure stood at 10,825 units in September 2011 as against 9,811 units which were exported in the same monthy last year. In short, the total sales recorded for the manufacturer was 43,462 units in September 2011 as against 33,944 units sold in September 2010, which is 9518 units higher in the northward direction. The growth rate observed was 28%.
Expressing much happiness over India Yamaha’s continued strong performance, Mr. Jun Nakata, Director – Sales & Marketing, India Yamaha Motor Pvt. Ltd. said, “We are very happy with our sales performance this month which can be attributed to our deluxe & premium segment bikes such as FZ series and YZF-R15. The newly launched R15 version 2.0 has also been received very well in the market and we are trying our best to meet the growing demand. Our powerful commuter SZ bike also continues to grow at a brisk pace. With the festive season around the corner, we expect our sales momentum to continue over the next few months.”This means that the company is satisfied with the way it has been performing in India and in the export markets for the past one month atleast.
The company also projects its other activities like the newly launched ‘YES!YAMAHA’ campaign that endeavours to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steady and consistent efforts by conducting consumer centric marketing initiatives such as the Yamaha R15 One Make Race and Yamaha Safe Riding Science wherein it trains the college and school students on the topic of safe riding.
Regards,
M.Naren.
Author – BikeAdvice.in
