Yamaha to Invest $10 Million by 2012 to Increase their Share in the Motorcycle Market

Yamaha is definitely one of the most respectable two wheeler manufacturers in India. Yamaha was not such a big name a couple of decades back but with their splendid efforts and relative customer centric services the company has established itself. This time around too the company is in the news for all the positive reasons. Yamaha is looking to invest $10 million by 2012 to increase its market share to 10 percent from the current 2 percent. The exact breakup of the investment cannot be determined as off now but it is known that Yamaha will invest this amount in increasing its production capacity and also launching new products.

When asked about Yamaha’s plans and how they are willing to use the amount, Mr. Hiroyuki Suzuki (CEO& MD, Yamaha) said that the company is looking to invest some part of the amount in increasing their production capacity to 1 million units. The company has two plants one at Faridabad and another at Surajpur. With this investment Surajpur’s plant capacity will be increased from 6 lakh units to 10 lakhs units (1 million).Apart from increasing the production capacity, Yamaha also is willing to launch new products.

Mr. Suzuki also said that the company is gearing up to foray into scooter segment as well. However he did not mention the time frame within which the company will launch their scooters. On the contrary Jun Nakata (Director & Chief Sales Officer, Yamaha India) said that the company has got more scooters in U.S and Europe and they are studying Indian market for the introduction of the same. It is much likely that we see Yamaha scooters on Indian roads in 2012. All in all, the company is looking to invest $10 million to increase their market share by increasing capacity and introduction of new products. We hope that this venture of the company turns successful so that we see lot more new products from Yamaha Soon.