TVS is on a roll as it has signed one of the India’s brightest and promising cricket talents Virat Kohli. Unlike most of the cricketers, Virat has looks that can stand out of the lot and may be this advantage has bagged him lot of brand endorsements. Virat is signed by TVS as the ambassador of their new TVS sport and therefore ha will be featured on all the advertisements and retail material related to TVS sports. Guess this is one new strategy of TVS to promote their bike TVS sports through a sportsman.

The new TVS sport is a powerful and accurate combination of classic contemporary design and highly reliable fuel efficient engine. The bike also sports a electric start that has its own advantages. All these features make TVS Sport a worthy bike to scout for the customers who are looking for an entry level motorcycle with attractive looks and awesome features. This bike delivers almost what you expect from it. According to the company the bike is also very good as far as handling and stability is concerned.

Speaking back to signing Virat, Mr.H.S.Goindi said that Virat represents young India and is capable of making powerful statements both on and off field and thus the company thought of signing Virat for the endorsement. He further said that both Virat and the bike represent the power of youth with go-getter attitude and thus the association of Virat with the company will do wonders for promoting the brand. Speaking on the occasion, Virat said that he is very much looking forward for the brand endorsement. He was also privileged to have been associated with TVS motor company and says that it is one of the pioneer most companies in the country.

The bike provides a 4-stroke experience and also sports four eye catching dual colors viz. black green, red white, black red and black orange. The new royal crown headlamp gives this bike a new look and a touch of style. The bike also sports a LED like tail lamp that goes perfectly with the body and adds a good style variation. The bike also sports some other things viz. black theme including black powder coated alloy wheels, full black muffler guard, an all black engine and a premium all black handle bar. The bike is fully meant for people who wish to have something stylish in their garage. The bike is priced at 38,600 Ex-Showroom, Delhi. Overall, TVS has made a good decision signing Virat for their brand because he is young and dynamic which will help the youth recognize with the brand.

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